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Our Core Purpose

Help our Members share their Stories, Passion, and Knowledge to help others Learn & Grow.

The right content, in the right person’s hands, at the right moment, can change a person’s life forever. A book is a powerful educational tool that helps people learn how to better themselves and their businesses. When one learns, they grow, both personally and professionally. Additionally, Advantage helps its Members grow their businesses by being the authority in their field.

Learn And Grow

Our Rally Cry

Stories, Passion, and Knowledge

Spirit, Passion, Knowledge

The Rally Cry of Advantage is Stories, Passion, and Knowledge; we exist to help our Members share their Stories, Passion, and Knowledge with the world to help others Learn & Grow.

Our Core Values

Create An Environment That Breeds Greatness

Advantage is a place of energy, enthusiasm, and fun. Our team is comprised only of “A” players who collaborate and honor teamwork. We believe that positivity breeds productivity and with a great attitude and an open mind, anything is possible.

Make A Difference

Our Team Members are driven by the “why” of what we do. The right content, in the right person’s hands, at the right time can change the world forever. We believe in sharing Stories, Passion, and Knowledge to guide and help others Learn & Grow.

Build The Advantage Family

We consider every Team Member, Advantage Member, and vendor an extended member of our family. These men and women are the reason we exist. We strive to serve with excellence so we may build and maintain lifetime relationships that contribute to their success.

Take Initiative And Be Resourceful

At our core is an entrepreneurial spirit that drives our team to constantly innovate. We rely on creative individuals who aren’t afraid to defy the status quo, experiment with new ideas, and introduce bold solutions to the challenges of our time.

Commit To Lifelong Learning

We seek to uncover and promote the leader in every one of us by encouraging all team members to follow a path of personal and professional development. We believe that increased knowledge, experiences, and skills leads to a more fulfilled life.

Our Story

The Advantage Story

When it all began….

July 19, 2005
Advantage Media Group

Advantage Media Group is started in Adam Witty’s home

Our first book

December 9, 2005
Enjoy the Ride by Steve Gilliland (Advantage Media Group 2007)

Advantage publishes its very first book: Enjoy the Ride

192 East Bay

January 23, 2006
192 East Bay

Advantage moves out of Adam’s spare room and into its

“Read For Your Life”

October 4, 2006

Advantage launches the “Read For Your Life” campaign

50th Title Published

April 1, 2007
50th title: Golf: The Ultimate Mind Game, by Rick Sessinghaus

Less than two years after launching, Advantage publishes

Talk Your Book™

April 1, 2008
Announcement Image

Advantage launches Talk Your Book™, a solution for busy

The First Authority Marketing Summit

October 8, 2008
Authority Marketing Summit

Advantage hosts the first Advantage Marketing Summit™

1st Issue of Advantage Magazine™

October 1, 2009
1st Issue of Advantage Magazine

Advantage launches Advantage Magazine™, becoming the

5 Successful Years

July 19, 2010
Five Successful Years

Advantage celebrates its Five-Year Anniversary by raising

13th Fastest Growing Company

March 3, 2011
Charleston Regional Business Journal’s “Roaring 20”

Advantage is named to the Charleston Regional Business

The Advantage Center™

July 19, 2011
The Advantage Center™

Advantage celebrates its Six-Year Anniversary by moving

#2405 on the Inc. 5000 list

August 21, 2012
Advantage Media Group named to the Inc. 500|5000 list 2012, 2013

Advantage Media Group debuts at #2405 on the Inc. 5000

A New Record!

December 21, 2012

Now in its 7th year, Advantage publishes a record 54 books

Launched Speaker U™

July 27, 2013

Advantage teams up with author Steve Gilliland to launch

Book the Business™ is Born

October 1, 2013
Book The Business: How to Make Big Money With Your Book Without Even Selling a Single Copy

Advantage continues to expand its services with the

#12 in 2013 Best Places to Work in SC

October 8, 2013
Best Places to Work in SC 2013 winner

Advantage receives the distinct honor of being named to

Awards & Recognition

Charitable and Community Involvement

Advantage Impact

Advantage Impact is dedicated to helping worthy non-profits share their stories with the world. Advantage will publish four books annually, one book per quarter, at no cost to the selected nonprofit. The program was created based on two strong beliefs of the Advantage Family. First, the right book, in the right hands, at the right time, can change a person’s life, forever. Secondly, a book is a powerful marketing tool that can be used to directly promote a cause, raise community awareness and garner support.

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Our Responsibility

We have a responsibility to the communities in which we live, work, and play. Advantage is proud to partner with organizations that support literacy, financial education, and business and entrepreneurship education for underserved youth.

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Our Big Hairy Audacious Goal

On January 1, 2014, Advantage launched its most ambitious plan ever, The Road to 1,000. We envision a day in which thousands of Advantage Members will walk the earth sharing their Stories, Passion, and Knowledge with the world to help others Learn & Grow.

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Advantage's Road to 1,000

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