Advantage Spotlight: Q&A With Liz Hilliard
Liz Hilliard’s book, Be Powerful: Find Your Strength At Any Age, was published in December 2016 by Advantage Media Group. We recently sat down with the creator and owner of Hilliard Studio Method to discuss her career, the success of her book and….
Advantage: Tell us about yourself and your professional career. How did you get to where you are today?
I am the founder, CEO and co-owner of Hilliard Studio Method in Charlotte, NC. I created my proprietary workout in 2008 when my daughter Clary asked me to get her in the best shape of her life for her wedding. At the time, I was a private Pilates personal trainer and I was able to combine all of my training, research and favorite exercises into a one-of-a-kind, core-centric, resistance-based workout that changed Clary’s body for her wedding while she was in her 20s and my body in my 50s. From there it was history! We started together in business subleasing space within a ballet studio until our classes were overflowing and the demand grew for our own space. We opened our flagship studio in 2013 and today offer live and streaming classes for people of any age at any stage in their life. I work hard every day because I’m sincerely passionate about what I do, and the results have been that I get to be creative and work with my daughter and many other incredible women almost every single day. I am so proud that our workout continues to change, evolve and deliver incredible results. However, I am most proud that Hilliard Studio Method is far more than just an exercise class; it is a philosophy of community, empowerment and making health and fitness a priority, which stems from my deep passion for developing positive changes in your physical, mental and emotional wellbeing. When clients tell me that we have in some way shaped their lives for the better, I know that the hard work and challenges are all worth it.
Advantage: Why did you want to work with Advantage Media Group and write a book?
On the recommendation of a friend, I found Advantage Media Group, and it was kind of a no-brainer since Charleston is one of my favorite cities! Seriously, I was really impressed with Advantage’s goal of making authors the authority in their field. Our clients who come to the studio understand the meaning of Be Powerful, which is my mantra and written on the wall of my studio. The workout is challenging, incredibly efficient and results driven, so it requires a great deal of inner power to walk in the door, try something new, push yourself a little further or even listen to your body and slow it down some days. When you harness that feeling of being your best self and tap into the strength that lies inside you, you are better able to carry that into all the other parts of your life from work to relationships and family. The book also tells the story of how I came to find my own Be Powerful. It is not just a phrase or idea, but a life-changing way to find your true self, happiness and strength.
Advantage: How has your book helped your career or change it?
It sure has kept me busy! But, I wouldn’t have it any other way. Writing the book was an incredible and often challenging experience. I am much more comfortable working out and training others than I am writing my own story! Having a book provides another platform to share what the Hilliard Studio Method lifestyle is and allows me connect to people, which is what I love doing every day when I’m teaching class. I’ve had a blast traveling to independent book and retail stores for book talks and signings. I love meeting readers and learning about their Be Powerful moments.
Advantage: What advice would you offer other entrepreneurs who want to find success like you did?
The older I get, the healthier I get, the more I want to learn and grow, and the more I enjoy life. I allow passion and joy to be at the forefront of everything I do. When all that falls into balance, work becomes play and play becomes more productive.