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011: Seasoned CEO & Marketer Rick Cesari talks Strategy, Testimonials & Transactional Branding

Rick Cesari is the Founder and CEO of Cesari Media, considered one of the top brand building, response generating agencies in North America. Rick has been a pioneer in the direct response advertising industry since the early ’90s and has used brand response strategies to build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill and OxiClean. Rick has helped companies like GoPro from startup to over a billion dollars in sales, in just a few short years. He is the author of Buy Now and his next book, Transactional Branding is due out soon. Both Rick and his agency, Cesari Media continue to be on the cutting edge of new Brand Response advertising campaigns and are implementing innovative Cross Platform strategies with digital and mobile venues.

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Welcome to Upside: The Business Growth Podcast, a podcast for entrepreneurs and leaders focused on finding the biggest possible upside in business, and in life. Every week on Thursdays we'll feature interviews with leading entrepreneurs, leaders, business growth strategists and other experts to help you on your journey to business and personal growth. Upside is hosted by entrepreneur, speaker and bestselling author Rusty Shelton and sponsored by ForbesBooks and Advantage Media Group.

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