The One Thing You Need for a Marketing Plan to Publish your Next Book
Book signings, interviews, reviews, promotions... a marketing plan for your book publishing is intricate and takes a lot of forethought. But if you can answer one simple question, your marketing plan will practically write itself. Here's what you need to know to create a plan that accomplishes your goals.
There's only one thing you need to know when you're creating a marketing plan for a book: Who are you targeting? If you want to catch the right critter, you need the right bait. In the words of marketing guru Dan Kennedy, "If you put a 500-pound block of salt in your backyard, you will attract deer, not rats. If you put a 500-pound block of cheese out there - rats, not deer."
Your entire marketing plan stems from your answer to this question. Figure out what kind of readers you're looking to get and work backwards from there. What will attract those people? Where are they finding their news? What websites are they visiting? Who do they listen to and respect? What are their values?
Entrepreneurs know that writing a book will not grow their business by itself. Your book is a key, but you need to find the right doors to open:
What are your goals?
- Do you want to generate leads for a service you offer?
- Are you looking to sell a product?
- Do you want to use your book to establish yourself as a thought leader at the forefront of your industry?
- Are you looking for brand recognition, or to spread awareness about a cause or philosophy?
Whatever your goal is, you have to know what type of critter you're looking to catch before you decide what to use as bait. Book publishing marketing plans take time to create and implement. Don't waste your efforts on activities that won't get you any closer to accessing your target audience.
At Advantage Media Group, we understand that your ultimate goal isn't to become a bestselling author. You want to gain a business advantage, and a book is the best way to do it. We'll assist you in creating a marketing plan for your book, so you can get the results you care about.