The Best Tip Your Business Growth Strategist Will Never Tell You
Your business growth strategist wants your business to expand—with his or her help, of course. But there’s one great tool that your business strategist will never suggest (because he’d be out of a job!). Follow these instructions, and you’ll grow your business; we guarantee it.
Become an Author
Authors are, quite literally, “authorities” on their subject area. There’s no better way to become a thought leader in your industry than by publishing a book. You can use it for dozens of marketing activities (as we’ll detail below), and it immediately establishes you as a valuable dispenser of knowledge rather than a pushy salesperson.
Write a Book?
You can try to write a book yourself, if, like 81 percent of Americans, you feel you have a book in you that you desperately need to write. But it’s a thankless job and (no offense) you probably aren’t very good at it. Why should you be? You weren’t trained as a writer, so you don’t have those skills. There are plenty of reasons why you shouldn’t be a writer, but that doesn’t mean you can’t become an author.
Let Us Write for You
When you work with Advantage Media Group, you gain access to an exceptionally qualified team of writers. We do have the skills, time, and resources to craft your book and implement a marketing plan that helps you reach your goals. In just twenty-four hours of your time (but hundreds of hours of ours!), we’ll interview you and write a beautiful, high-quality book that will grow your business, guaranteed.
Unique Marketing Options
Your book gives you dozens of opportunities that non-published professionals simply can’t access. Here are just a few of the ways you can use your book to create marketing opportunities, generate leads, and grow your business:
- Give it away. A book, unlike pamphlets and other sales materials, has inherent value. It won’t be tossed in the trash.
- Find speaking opportunities. You’re an author now! From your local news show to industry events, there will be plenty of people who want to hear what you have to say. After all, you wrote the book on it!
- Create shareable content. On average, you can create 2,000 blog posts, 200 podcasts, and 200 articles from your book.
- Generate high-quality leads. You can share your personality in your book, and people who are drawn to you will be higher quality leads than the average person on the street. Plus, someone who takes the time to crack open your book is halfway down the customer funnel already!
With your book in hand, you’ll be able to fire your business growth strategist and set off on your own path to grow your business. Advantage will help to create a Roadmap to Revenue® so you can get the most benefit from your new status as an author. Contact us today for more information!