Content Development Service

A content development service can help you establish yourself as a thought leader and respected professional in your industry. Nothing destroys a reputation like poor communication skills or (yikes!) grammar or spelling mistakes. Content development pros aren’t just glorified editors. They’ll create the blogs and articles you need to reach and connect with your audience.

Why Content Development?

Any marketing company will tell you that content marketing should be a pillar of your small business growth strategy.  But what exactly is content marketing? It’s the art and science of creating and distributing valuable insights and information to your target audience. Content marketing can help you:

  • Reach a wider audience
  • Establish yourself as a thought leader
  • Create ethos (credibility) within your industry
  • Generate high-quality leads
  • Provide valuable information to current and potential clients

The last of these abilities is essential, especially to a small business. The sad truth is, no one likes a salesman. But when you write an article or white paper or blog that gives useful information to the public, you’re no longer that unwelcome salesman sticking your foot in the door to make your pitch. Instead, you’re an expert providing valuable advice free of charge. You go from pesky to prestigious.

Plus, the content that you create will be sharable (if it’s good). Word of mouth has always been one of the strongest forms of advertising, and it’s only grown in importance as review sites and social networks have proliferated.

How Does It Work?

Many people think content development is synonymous with blogging, but content marketing can take several forms, including:

  • Articles
  • Infographics
  • Podcasts
  • E-books
  • Apps
  • Press releases
  • Videos
  • White papers
  • Print books

Regardless of the form your content takes, research shows that content marketing offers a better ROI than native advertising. A content development service will develop a content marketing strategy that goes beyond simply producing content (although that’s difficult enough!). After all, an incredible article that no one’s reading has no impact. Content marketing services are experts at optimizing what they write, so that search engines will pick up the content and display it when potential customers are searching for related terms. As people share and link to your content, it will rise in the listings.  

A good content development service will create content that’s worth sharing. It will help you connect with customers who are looking for your products or services. And it’s an easy way for you to become a part of the customer conversation.

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Sources:
http://www.forbes.com/sites/russalanprince/2015/06/09/what-is-content-marketing/
http://www.inc.com/drew-hendricks/10-ways-to-establish-yourself-or-brand-as-a-thought-leader.html
https://hbr.org/2007/10/how-valuable-is-word-of-mouth
https://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising

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