Why E-book Publishing Is the Biggest Mistake for Your Book
Before you try to self-publish your book or focus entirely on e-book publishing, you should know why this could be the biggest mistake you make for your newly written book. You’re devaluing what could be your best tool for business growth, and making it easy for consumers to ignore you.
Whether you're just thinking about writing a book, are in the early ideas, or have a completed draft, e-book publishing may seem like an easy and direct route for getting your words into the (virtual) hands of consumers. But you're shooting yourself in the foot if you don't create, publish, and market a tangible, physical copy of your book.
Why E-Book Publishing Alone Isn't Enough
You're turning something that has inherent value-a book-into just another piece of spam. How often do you delete spam or junk mail from your inbox? A Microsoft security report finds that over 97 percent of all e-mails are unwanted. On average, corporate email addresses receive thirteen spam e-mails per day. The invitation you send asking potential customers to read your carefully crafted book is likely to head straight to the trash folder.
Maybe you aren't going to send e-mail invites to read your e-book. Perhaps you'll rely on search engines to help people discover your book on their own. But self-published books are becoming increasingly popular due to the low barrier to entry, so you'll have a lot of competition. And the most profitable e-books are not self-published—authors with the highest earnings work with one of the "Big Five" publishers, an indie company, or a small or medium publisher. How will you compete?
First Step: Publish a Physical Book
Spam takes seconds to delete, but how often have you seen someone throw an actual book in the trash? They might pass it on to a friend, donate it, or stick it on the shelf, but people don't throw away books. Print books don't just sell better than e-books. You've got less competition since so few people take the time to become a published author. Anyone can create and publish an e-book, but in a world of seven billion people-according to Book The Business-only 500,000 become authors each year. That's a unique and noteworthy accomplishment.
Now, we're not saying that e-book publishing is a bad option. Half of Americans own a tablet or e-reader, and you want it to be easy for them to get ahold of your book. But e-book publishing should supplement your print book. If you create an e-book without a physical copy that you can give to potential customers, you're doing yourself (and your book) a disservice. Contact Advantage Media Group — we can help.
Author Earnings: http://authorearnings.com/report/july-2014-author-earnings-report/
Huffington Post: http://www.huffingtonpost.com/2014/10/06/ebooks-print-books-outsold_n_5940654.html
Pew Internet: http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/