Connect with us
Our Process
How you put our marketing team to work for you
- We have an initial call to determine fit and program objectives.
- You provide us with content in either book form or other materials.
- We leverage that content for marketing materials and posts.
- Your presence grows with ongoing marketing activities and the professionalism of media and speaking representation.
Get Your Free Copy
Your book is your best marketing asset! Get your free copy of 21 Ways to Build Your Business with a Book by Adam Witty
This complimentary book will show you how to create Authority, Celebrity, and Expert status with a book.
Claim my free copy!Book the Business™ marketing system
Have you invested in a book but haven’t thought about how you’re going to keep the marketing momentum going? If you fail to plan, you plan to fail. Seriously! Most authors have no strategy, no plan and no action list of what actually needs to be done. Save yourself the headaches, hassles, and exorbitant expenses of hiring and managing your own marketing team. Instead, put Advantage’s marketing team to work for you and your business. Our done-for-you Book the Business™ marketing system equips authors with numerous marketing tools including:
- Book distribution, sales and fulfillment
- Offline marketing including a list-building campaign
- Online marketing and social media including: a search-engine-optimized website, blog and blog posts, e-newsletter, and social media makeover
- PR and media representation including article submissions, press releases and your own personal media liaison
- Professional speaking support
- Membership in the Advantage mastermind and support community, including a tech help desk
The Internet is perhaps the most under-utilized and underappreciated marketing tool in existence. Most authors do a poor job of leveraging the viral power of online. Advantage helps navigate this confusing and quickly changing landscape by providing authors with numerous tools. Combine the power of online and offline marketing with valuable publicity, and you will be on your way to really leveraging your book. Our professional speaking support gets you into our elite Advantage Speakers network, boosting your credibility and furthering your presence. Included in Book the Business™ is your dedicated account manager. Our authors have monthly scheduled calls with their account managers to ask questions, gain feedback, navigate bottlenecks, and report progress. Our experienced marketing team only works with a few select authors and experts, so contact us today to see if you’re a fit!
Custom Magazines
If a book is the ultimate business card then having your very own magazine, a body of your knowledge and expertise, is the ultimate resume. A magazine helps to impress potential clients, and a monthly subscription helps you to keep your existing clients by interacting and engaging with them.
Advantage is pleased to offer you a full magazine production package. We will work with you on every stage of the process, including: helping you determine the appropriate format and frequency for your magazine, and even create a “skeleton” of the finished product to determine the look and feel. Our team will create content, determine layout, produce cover and interior graphics, edit, print and mail the material.
Beyond the printed pages, Advantage can also make your magazine available online, in an interactive digital version. There is nothing more powerful to a reader than a great publication, loaded with relevant content.
Web Services
Promote your organization through a website and a blog. The promotional benefits are numerous and powerful for your book, product, idea or service. Advantage builds websites with an attractive design that is optimized to attract traffic and potential clients. Our online training tutorials showing you how to regularly publish, update, and add content to your website.
Video Services
If a picture says a thousand words, a video/documentary says a million. One of our favorite storytelling and marketing services is video and video documentaries. We offer services ranging from video conception and creation to distribution and ongoing management. Our Chief Self Publishing Officer is also an experienced documentarian, with videos broadcast in the US and by European networks. Our Executive Producer has created video products that have helped clients raise millions of dollars for educational and other projects.