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Leadership Team

The professionals with the privilege of leading the team!

Adam Witty Adam Witty

Adam Witty

Founder & CEO

As Founder and CEO, Adam directs the company's strategic business development and growth initiatives. A passionate and seasoned marketer, Adam provides creative direction for Advantage's corporate marketing strategies. Adam is a proud alumnus of Clemson University and happy to call Charleston home.

John Witty John Witty

John Witty

Chief Financial Officer

As CFO, John is responsible for the financial growth and stability of the company. With an extensive background in policy and procedure development and execution, John is dedicated to leading an effective and efficient team. Prior to joining Advantage, John acted as President of Med Advantage, a nationwide Credentials Verification Organization (CVO).

Harper Tucker Harper Tucker

Harper Tucker

Vice President of Member Development

As the Vice President of Member Development, Harper oversees the sales responsibilities for the Advantage team. Harper brings with him extensive experience in business development and sales management from a Fortune 1000 company. Harper is a proud alumnus of Clemson University. In his free time he enjoys college sporting events and the great outdoors.

Patrick Hanlon Patrick Hanlon

Patrick Hanlon

Vice President of Finance

As Vice President of Finance, Patrick manages the company’s day-to-day financial operations, prepares company budgets and forecasts, and provides strategic analysis of financial growth initiatives. A graduate of the College of Charleston, Patrick joins us from the world of public accounting.

Patti Boysen Patti Boysen

Patti Boysen

President of Publishing

As Vice President of Publishing, Patti oversees all editorial, production, printing, and distribution efforts at Advantage. Prior to joining Advantage, Patti worked one-on-one with Fortune 500 companies, individuals and associations, providing creative direction and oversight to their marketing campaigns. In Patti’s 20+ year career, she has personally helped 100's of CEO’s, entrepreneurs, professional athletes, and authors build their brand and their business through content creation.

Rusty Shelton Rusty Shelton

Rusty Shelton

Senior Marketing Strategist

As Advantage’s Senior Marketing Strategist, Rusty speaks around the country teaching business leaders how to grow their business through Authority Marketing and works with the Advantage Marketing Team to ensure Members succeed in their business growth goals. He is the co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset, which debuted at #2 on the Austin American Statesman bestseller list and his commentary on the changing world of PR and Marketing has been featured in Forbes, Inc. Magazine, and many other top media outlets. A member of EO Austin, Rusty lives just west of Austin in Spicewood with his wife, Paige and three children, Luke, Brady, and Sadie, and their rowdy lab, Charlie.

Bea Wray Bea Wray

Bea Wray

Vice President of Corporate Marketing

As Vice President of Corporate Marketing, Bea has the privilege of telling the story of the story tellers! She is responsible for both the Advantage Media Group and ForbesBooks branding, messaging, and content marketing. Prior to joining Advantage, Bea served as the Executive Director of The Creative Coast, a regional non-profit building the innovation economy. Bea is a frequent keynote speaker on entrepreneurship and business growth. She has consulted with hundreds of startups and successfully built and exited her own international company SourceHarbor. Bea holds an MBA with Distinction from Harvard Business School, is a summa cum laude graduate of Emory University, and is one of South Carolina's prestigious Liberty Fellows of the Aspen Global Leadership Network.

Stephen Graves Stephen Graves

Stephen Graves

Chief Operating Officer

As COO of Advantage, Stephen manages the daily Operations for Advantage. His areas of responsibility cover Finance, Publishing, Human Resources, and Marketing as the company moves into its next phase of growth. A graduate of the College of Charleston, Stephen calls James Island home.


The Heart of Advantage

The professionals that help make your success a reality!

Alison Morse Alison Morse

Alison Morse

VP of Authority Marketing

As VP of Authority Marketing and Co-Chair of Health Innovation, Alison assists in driving the Member acquisition process for Advantage’s book publishing division. Alison brings with her over eight years of experience in publishing and marketing. When not at work, Alison can be found enjoying Charleston’s great outdoors with her dogs, Bert and Crumpet.

Allison Looney Allison Looney

Allison Looney

Project Manager

As Marketing Project Manager, Allison ensures quality deliverables and timely implementation of marketing initiatives which generate both awareness and growth opportunities for Advantage Media Group Members. Allison comes to us with a background in independent publishing and project management in marketing research. When not at work, Allison is making jewelry or tackling a do-it-yourself project

Ben Coppel Ben Coppel

Ben Coppel

Member Experience Manager

As Member Experience Manager at Advantage, Ben choreographs world-class customer service initiatives for our Members to create lasting memories and build enduring relationships. An Oregon native and University of Oregon alumnus, Ben joins us from Mercedes-Benz USA in New York. He enjoys beach days, backyard cookouts, warmer winters, and exploring Charleston with his wife, Rylee.

Brian Kreutz Brian Kreutz

Brian Kreutz

Business Systems Manager

As Business Systems Manager, Brian oversees all the business systems used at Advantage, while troubleshooting technological issues along the way. He also helps implement processes company-wide to make the Sales & Marketing teams more efficient and effective. He is an Alpharetta, GA, native who joins us from the local organization, PeopleMatter. Brian went to the College of Charleston and enjoys spending time at the beach and playing golf.

Corie Luzon Corie Luzon

Corie Luzon

Account Manager

As an Account Manager for the Finance vertical at Advantage|ForbesBooks, Corie partners with Members to ensure their experiences are as smooth and productive as possible. Corie values the close relationships she builds with Members as she coaches, guides, and motivates them toward meeting their business and brand growth goals. Originally from Massachusetts, Corie joins the Team following an extraordinary stint in paradise. In St. John, Corie built her exceptional organizational and customer service skills through her work in resort sales. Corie contributes these skills to her current work as she ensures timely project execution, connecting Members with their target audience through Authority Marketing and a published book. An entrepreneur herself, Corie co-owns an inshore fishing company with her husband, handling the day-to-day finances and marketing efforts for the enterprise. Outside of the office, you can find Corie by the water with her two dogs and cat or sharing her time with Charleston’s Big Brothers Big Sisters mentor program!

Courtney Little Courtney Little

Courtney Little

Corporate Marketing Specialist

As a part of the Corporate Marketing Team, Courtney secures speaking and event opportunities for Advantage. She loves getting the word out on the power of Authority Marketing through organizing webinars and podcasts with our partners as well. With a Bachelor's degree in Media Communication from Roger Williams University, this lifelong Massachusetts resident moved to Charleston to escape the snow. In her free time, she finds her zen practicing yoga, dabbling in guitar, writing, and smiling at strangers.

Eland Mann Eland Mann

Eland Mann

Editorial Manager

As Editorial Manager, Eland leads manuscript care and editorial engagement throughout the publishing process, bringing Member ideas to life on the printed page. Eland's background in journalism, ghostwriting, and magazine editing took him from George Washington University to the frozen tundra of Mongolia. He and his wife are currently enjoying thawing out in Charleston!

George Stevens George Stevens

George Stevens

Creative Manager

As Creative Manager, George lends his unique creative ability to the covers and interiors of many Advantage titles. In addition, he is the lead Editor and Art Director for the Advantage Magazine, our quarterly publication. George is an avid musician and proud graduate of the University of South Carolina.

Jon Falkenburg Jon Falkenburg

Jon Falkenburg

Authority Marketing Concierge

Jonathan's core purpose is to generate, qualify and tee-up potential members for the VPs of Authority Marketing. Jonathan came to Advantage with two years of business development experience, and now works with medical and financial professionals specifically. With New England in his blood, he loves outdoor activities including: golf, tennis, hiking, and anything involving the water.

Keith Kopcsak Keith Kopcsak

Keith Kopcsak

VP of Authority Marketing

As VP of Authority Marketing and Co-Chair of Entrepreneurial Innovation, Keith supports our Member Acquisition Team. He brings to the table the shared experiences of being a business owner when helping other professionals position themselves for growth. Prior to joining Advantage, Keith was an entrepreneur and forward- thinking Project Management professional. At 23, he started his first company where he built a 10-year track record of success overseeing all phases of multi-million dollar construction and infrastructure projects for commercial, government, industrial, and private-sector clients. Since joining Advantage, Keith has helped dozens of business professionals in the fields of finance, medicine, law, speaking, coaching, consulting, and general entrepreneurship to build an Authority brand and systematically position them as the unquestioned leaders in their field.

Kirby Andersen Kirby Andersen

Kirby Andersen

Lead Account Manager

As Lead Account Manager for Advantage l Forbes Books, Kirby ensures successful communication and prosperous execution between Members and the team at Advantage|ForbesBooks. Seeing projects through their lifecycle, Kirby guides Authors through each step of the publishing process before working with them to create a positioning strategy that fits their goals and personal brands. Project success, efficiency, and manageability are his top priorities throughout the process. Kirby strives to ultimately foster long-term career sustainability for innovators in the health field by promoting their field Authority and encouraging business growth. Kirby believes he has discovered the “secret sauce” of bringing in new business opportunities for health professionals and is excited to share it with Members! Prior to joining the Advantage|ForbesBooks Team, Kirby honed his project management skills working with AMC Networks on popular shows such as Breaking Bad and Walking Dead. A graduate of the University of New Hampshire, Kirby enjoys surfing, fishing, and traveling with his wife in his free time.

Kristin Hackler Kristin Hackler

Kristin Hackler

Ghostwriter

As an in-house Project Editor and Ghostwriter, Kristin works directly with Members to assist them with the writing, editing, and content creation process. Before joining Advantage, Kristin was a managing editor for three coastal South Carolina newspapers, as well as a ghostwriter and blogger for several multinational corporations and a national law firm. She is a graduate of the College of Charleston and a proud, life-long Charlestonian.

Megan Elger Megan Elger

Megan Elger

Senior Graphic Designer

As Senior Graphic Designer, Megan works directly with members on the visual elements of their books. She specializes in layouts, as well as ebook creation. Megan is a South Carolina native, and a College of Charleston graduate. In her free time, she enjoys being outdoors, playing tennis, and attempting to grow a garden.

Miranda Head Miranda Head

Miranda Head

Authority Marketing Concierge

Miranda's mission is to generate and qualify new business opportunities for the senior sales team, for the entrepreneur and financial verticals specifically. She comes to Advantage from the public education world where she grew her communication and customer-focused skills as a teacher. Miranda graduated from the University of Southern California and moved to Charleston with her husband. She loves cheering on her favorite sports teams, with the Dodgers and Trojans holding a special place in her heart!

Nate Best Nate Best

Nate Best

Editor

As Editor, Nate reviews and polishes manuscripts throughout the different editorial stages and works with the Design Team to make final changes in manuscript proofs. Nate comes to us with a publishing background from Bloomington, IN where
he graduated from Indiana University.

Scott Neville Scott Neville

Scott Neville

Editorial Manager

As Editorial Manager, Scott educates and guides Advantage Members through each step of the editorial process to transform their ideas into professional products. Scott is a proud alumnus of Marist College and the University of Technology - Sydney. Originally from Connecticut, Scott and his wife now enjoy all of the culture and cuisine that Charleston has to offer.

Steven Janiak Steven Janiak

Steven Janiak

Web Designer/Developer

As Web Designer and Developer, Steven lets his passion for user interactivity and design lead the way for all Member projects. He works closely with Members to deliver an online presence that is both visually stunning and rich in content. His projects range from Member websites to online learning classes. Steven is a local to the Lowcountry and a graduate of The Art Institute of Charleston, majoring in Web Design & Interactive Media.

Melanie Cloth Melanie Cloth

Melanie Cloth

Senior Graphic Designer

As Senior Graphic Designer for Advantage’s Marketing Team, Melanie designs clean, elegant, and interesting platforms for Members to interact with their audience. She began her career at Advantage fine-tuning her branding skills for bestselling authors like Jon Acuff, Geoff Colvin, Denise Lee Yohn, and Captain Chesley “Sully” Sullenberger. A self-proclaimed nomad, her journey has taken her far and wide. Melanie has lived in Hawaii, Germany and most recently, Nevada. Maybe it’s the breakfast tacos or the wealth of strange and creative residents, but Austin feels like home. She loves exploring the beautiful trails and parks with superpup, Xander (#xanderdoesatx).

Wes Fang Wes Fang

Wes Fang

VP of Authority Marketing

As the VP of Authority Marketing and Co-Chair of Financial Innovation in Advantage’s Austin office, Wes Fang supports our Member Acquisition Team and navigates potential Members through our various publishing and marketing plans. Wes has been involved in numerous campaigns for top businesses and brands including Columbia University, Chicken Soup for the Soul, Share Fair Nation, and many others. Wes was born and raised in Austin, but his journey takes him all over the world. Wes’s biggest passions include learning, listening, and serving others. If by chance, you catch Wes by himself, it is usually with a book and coffee in hand.

Sara Pence Sara Pence

Sara Pence

Project Manager

As a Project Manager for Advantage, Sara Pence has amassed a wealth of public relations and digital marketing experience through creating timelines and ensuring quality deliverables for Members. She has secured coverage for her clients in national news outlets such as The Huffington Post, Forbes.com, Fast Company, Entrepreneur.com, Relevant and more. Sara recently moved from the Lone Star state to the sunshine soaked shores of Charleston. When she's not exploring her new home, you can find her jamming to country music, cooking, or playing fetch with her tabby cat, Barney.

Arthur McKey Arthur McKey

Arthur McKey

Marketing Strategist

As Marketing Strategist for the Entrepreneurship vertical, Arthur collaborates closely with Members to craft powerful and engaging marketing strategies and content. With a thorough understanding of each Member’s unique story, Arthur designs and implements unique marketing strategies, utilizing the many facets of the Advantage|ForbesBooks model to enhance the Member’s field Authority and impact. Arthur emphasizes the importance of shaping a dynamic marketing strategy to keep up with ever-changing technological and behavioral market developments. Attributing his entrepreneurial spirit and strong work ethic to his family, Arthur honed his entrepreneurial expertise while starting seven businesses as leader of the organization, Enactus TCD. He also brings to Members the benefit of five+ years of professional marketing experience in creating successful campaigns for a variety of industries, from ethical fashion to technology. Arthur’s unique entrepreneurial experience and expertise serve him well in working with thought-leaders to differentiate themselves as field authorities and industry changers. A Fulbright Scholar - and the Advantage Family’s resident Irishman -, Arthur brings his academic and professional experience, along with his creative mind, to unleash Members’ brand stories in a way as unforgettable as his accent!

Laura Otero Laura Otero

Laura Otero

Lead Marketing Strategist

As Lead Marketing Strategist, Laura collaborates with Members to manage and grow comprehensive, content driven, and trackable marketing campaigns. An expert on the types of content that resonate with audiences on specific platforms, Laura’s strategies have helped numerous Members successfully grow their communities and achieve their business growth goals. Laura works closely with each Member, thoughtfully crafting and executing a strategy unique to the Member’s goals and business. Through high-quality digital content, carefully crafted assessments, and key engagements, Laura’s strategies ensure health professionals more thoroughly connect with current and potential patients and customers through enhanced visibility and field Authority. Laura brings more than 10 years of strategic experience in Authority marketing, nonprofit, and media spaces to her work. Members benefit from her creativity, expertise, and attention to detail. Highly organized, Laura has enjoyed building a personal lifestyle design platform. Outside of the office, you can find Laura spending time with her family, supporting the creative and academic goals of her children.

Emily Fisher Emily Fisher

Emily Fisher

Corporate Marketing Copywriter

As the Marketing Copywriter, Emily writes creative content for our blogs, emails, website, Advantage Magazine, and more! She assists the Corporate Marketing team in crafting superb content to drive leads and engage with our Members. With a Bachelor’s degree in Journalism from Indiana University, this lifelong Hoosier is looking forward to spending warmer winters with her husband and trusty pup Frankie. In her free time, she enjoys taking in the Charleston food scene and visiting historic sites.

Josh Houston Josh Houston

Josh Houston

Project Editor

As an in-house Project Editor, Josh works directly with Members to help them shape their ideas and say what they hope to say with their books. He has years of experience as both an editor and a writing coach. Before he devoted himself full-time to writing and editing, he was a philosophy professor and taught writing to college students. He is an avid reader and music lover, and loves most of all to spend time with his wife Rachel and two dogs, Gus and Charlie.

Sarah Koger Sarah Koger

Sarah Koger

Recruiting Manager

Sarah’s goal as the Recruiting Manager is to grow the Advantage Family by bringing aboard new Team Members and supporting their professional growth. With a wanderlusting spirit, Sarah takes advantage of every opportunity to globetrot. While at home, her aim is to catch each beautiful sunset Charleston offers while biking the breezy lanes.

Justin Batt Justin Batt

Justin Batt

VP of Authority Marketing

As VP of Authority Marketing and Co-Chair of Healthcare Innovation, Justin leads business development and Member acquisition for the Advantage and ForbesBooks healthcare vertical. Justin brings over fourteen years of experience from both the corporate healthcare sector and as an entrepreneur. When not at work, Justin can be found helping his wife, Heather, run her bridal enterprise, spending time with his four children, growing his personal platform, Daddy Saturday, or at the beach.

Deborah Ridgill Deborah Ridgill

Deborah Ridgill

Executive Assistant to the CEO

Deborah assists the CEO with day-to-day operations, scheduling, managing special events, and keeping him up to date with the Clemson Tigers.

Carson Russell Carson Russell

Carson Russell

Content Manager

As Content Manager, Carson helps ForbesBooks Featured Authors navigate the projects that comprise the ForbesBooks Branding, Visibility, and Marketing program. He comes to Advantage from the higher ed publishing industry in New York City, and his specialty is helping others craft and perfect their written content. A proud native and resident of Austin, TX, Carson spends his free time working in the yard, drinking coffee, exploring the Texas Hill Country, and cheering on the TCU Horned Frogs and San Antonio Spurs.

Adele Cisco Adele Cisco

Adele Cisco

Account Manager

As an Account Manager, Adele collaborates closely with Members throughout their Advantage|ForbesBooks journey to ensure they successfully meet their goals. Members have the benefit of Adele’s strategic marketing expertise which includes five+ years of experience as a Marketing Consultant in the media environment. In this prior role, Adele drove business in the healthcare, food and beverage, legal, automotive, and retail areas helping these businesses reach their target consumers by crafting the perfect message. Her ability to connect a business with its ideal audience translates well to her role with Advantage|ForbesBooks. By partnering with Members she is able to drive results achieving business and brand growth goals through Authority Marketing and establishing her members as Authorities in their field. Entrepreneurs can trust Adele to craft a message and strategy that effectively engages consumers in today’s fast-paced, digital world. An entrepreneur herself, in her spare time, Adele can be found helping her husband brainstorm creative ideas to grow their own business, a Charleston-based HoneyBaked Ham store.

Henry Clougherty Henry Clougherty

Henry Clougherty

Content Writer

As an Authority Marketing Content Writer, Henry is an in-house resource for content creation. Daily, he writes and reviews original copy for Advantage Member marketing collateral, web content, and all things content marketing. He joins Advantage with a publishing and copywriting background, and a degree in Creative Writing and Professional Writing and Rhetoric from Elon University in North Carolina. Growing up in Pittsburgh, PA, Henry is an avid sports fan. When he’s not writing, he’s usually exploring Charleston with his girlfriend, Nicole, taking in a baseball game, or hanging out with his cat, Gunnar.

Adam Vlach Adam Vlach

Adam Vlach

Associate Editor

As an Editor, Adam reviews, revises, and proofreads editorial and marketing content. He is responsible for ensuring editorial excellence for every manuscript throughout the different stages of the editorial process. In addition, Adam collaborates with the Design Team to create the covers for the books and to provide final reviews of the manuscript proofs before sending them to print. Adam graduated with a degree in English from Washburn University in Topeka, Kansas, and comes from a journalism and publications background.

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