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011: Seasoned CEO & Marketer Rick Cesari talks Strategy, Testimonials & Transactional Branding

Rick Cesari is the Founder and CEO of Cesari Media, considered one of the top brand building, response generating agencies in North America. Rick has been a pioneer in the direct response advertising industry since the early ’90s and has used brand response strategies to build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill and OxiClean. Rick has helped companies like GoPro from startup to over a billion dollars in sales, in just a few short years. He is the author of Buy Now and his next book, Transactional Branding is due out soon. Both Rick and his agency, Cesari Media continue to be on the cutting edge of new Brand Response advertising campaigns and are implementing innovative Cross Platform strategies with digital and mobile venues.

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010: Luxury Business Owner Brandon Vallorani on Building a Brand

ForbesBooks Author of The Wolves and the Mandolin, Brandon Vallorani, is a practiced entrepreneur and accomplished CEO, having founded a media conglomerate recognized on Inc. 5000 for five consecutive years. More recently, Brandon has shifted focus to Vallorani Estates, hand-curating luxury products for those who celebrate life’s privileges. Vallorani graduated from West Virginia University with a Bachelor of Fine Arts in graphic design. Beginning his career in the nonprofit sector, he quickly rose through the ranks to become executive vice president in a few short years, simultaneously earning his Master of Business Administration from Thomas More College. He lives in Atlanta, GA., with his wife, seven children and three dogs. In his free time, he enjoys playing in casinos around the world.

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009: Mentalist and Speaker Dave Dee Shares Secrets on Failure, Webinars and Magical Sales Increases

Dave Dee has been helping entrepreneurs sell more of their products and services through webinars and in-person group presentations for the past 15 years. Many know him as the man who will help you “sell more of your products or services in 75 minutes than you do all year.” Dave began as a struggling entertainer, a mentalist to be precise. Once he discovered the power of sales and marketing, his business skyrocketed from 3 shows a month to averaging 25 shows a month. By incorporating techniques he had had been using in his mentalism show, such as cold reading, hypnotic language patterns and ethical mind control, he developed a bullet-proof system for crafting webinars, speeches and online events that create literal buying frenzies. The ROIs he’s achieved are legendary, including a webinar that produced $1.5 million in sales, running on autopilot in two-years. Most recently, an online event he created for a client, sold $420,000 worth of a product in just 4 hours.

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008: Dr. Shan Hussain talks Health and Well-Being for Entrepreneurs

Dr. Shan Hussain is a General Practitioner working in partnership at a large family practice near his hometown of Nottingham, England. He graduated from Imperial College School of Medicine, London, in 1999. He has worked in the fields of Orthopaedics, General Surgery, Care of the Elderly, Emergency Medicine, Obstetrics/Gynaecology, Pediatric Medicine and Palliative Care. Since completing his postgraduate training in General Practice and joining his partnership, he has developed a keen interest in the promotion of health and well-being. He has authored the bestselling book The Big Prescription. He has studied neuro-linguistic programming, coaching, healing and is currently working towards a PhD in Psychoneurology. He is a passionate believer that the vast majority of illnesses are preventable by taking simple and natural approaches to diet, activity, mindfulness and interactions with our environment. The combined state of our physical, mental and social well-being are by definition the single greatest marker of health. By making positive step-wise changes to our diet, activity levels, emotional well-being and daily interactions we can all not only take greater control of our health, but also have unparalleled levels of energy, well-being and vitality.

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007: 401(k) Coach and Author Charlie Epstein Talks Community Building and Retirement

401kWire has named Charlie one of the Top 100 Most Influential People in the Retirement Industry and is one of the Top 300 Most Influential Retirement Plan Advisors in the U.S. Charles D. Epstein has over 35 years of professional experience in the financial services industry. As the principal of Epstein Financial Group, LLC and Epstein Financial Services, a Registered Investment Advisory firm, he provides corporate retirement plan consulting, wealth management and comprehensive financial planning services to business owners, professionals, plan participants, individuals, and families. In 2002, Charlie established The 401k Coach® Program, which offers financial professionals a unique environment for networking, exchanging ideas, and learning to efficiently manage this ever-changing industry through training, skill development, implementing systems and processes necessary to excel in the 401(k) industry. Nationally, over 10,000 financial professionals have participated in Charlie’s 401k Coach Programs. He is author of Paychecks for Life and Save America, Save. His latest venture is a podcast called “Killing Retirement” where he explores how to live life grounded in an abundant mentality.

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006: Bestselling Author Jay Papasan Talks Focus and Decision Making

Jay Papasan is a bestselling author who serves as Vice President and Executive Editor at Keller Williams Realty International, the largest real estate company in the world by agent count. He has co-authored a series of books that have found their way to numerous bestselling lists, including those found on The Wall Street Journal, USA Today, and The New York Times. His most recent work with Gary Keller on The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results has sold over a million copies worldwide and garnered more than 350 appearances on national bestseller lists, including #1 on The Wall Street Journal’s hardcover business list.

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005: Dr. Richard Senelick Speaks on The Art of Reinvention through Social Media and Content Creation

Richard C. Senelick M.D. is a physician specializing in both neurology and the subspecialty of neurorehabilitation. He is the Editor in Chief of HealthSouth Press, the publishing arm of one the nation’s largest rehabilitation hospital systems. Dr. Senelick served as the Medical Director of HealthSouth RIOSA in San Antonio, Texas for 30 years. He is a Professor in the Department of Neurology at the University of Texas Health Science Center in San Antonio. Dr. Senelick writes a blog on health care related issues for the Huffington Post and The Atlantic. In addition, Dr. Senelick is the Stroke Community Expert for WebMD, the largest source of online health information. He is a frequently sought after speaker both nationally and internationally. Amongst his many books and publications, he has authored Living with Stroke: A Guide for Patients and Their Families, Living with Brain Injury: A Guide for Patients and Their Families, and The Spinal Cord Injury Handbook.

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004: Leadership Coach Kristi Hedges Talks Leadership, Conflict & Everyday Inspiration

Kristi Hedges is a senior leadership coach with a specialty in executive communications, and the author of the The Power of Presence: Unlock Your Potential to Influence and Engage Others and The Inspiration Code: How the Best Leaders Energize People Every Day. Her workshops and coaching programs have been utilized by CEOs and teams in organizations from the Fortune 10, to the U.S. government to nonprofits. She runs her own coaching practice, The Hedges Company, and is a founding partner in the leadership development firm, Element North. Kristi writes about leadership for Forbes and is regularly featured in publications such as The Wall Street Journal, The Financial Times, Entrepreneur, BBC, Chief Learning Officer and CNBC. She’s a teaching faculty member of the Georgetown University Institute for Transformational Leadership.

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003: Content Expert Zach Mercurio Speaks on Purpose & Storytelling

Zach empowers purposeful leaders and helps build purposeful organizations that inspire meaningful work. He is an organizational development consultant, transformational speaker, and university instructor who, as a Ph.D. candidate, researches meaningful work and teaches courses on purposeful and organizational leadership. He is the founder of PurposeSpeaks.com, the popular blog on purposeful leadership and is a regular contributor for The Huffington Post and other international media outlets. Zach is the author of the forthcoming book, The Invisible Leader, which focuses on the science and practice of purpose in leadership and organizations. He speaks internationally on purposeful leadership, organizations, and living.

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002: Serial Entrepreneur Harry Max Talks Priorities, Failures & Feedback

Harry Max is an entrepreneur who has worked with global brands in capacities ranging from start-up founder, CEO, VP, board member, advisor, leadership coach, and consultant. An early pioneer in e-commerce and crowd sourcing, he was a co-founder of Virtual Vineyards (the original wine.com), where he designed the first secure, online shopping cart; and the founder of Public Mind, the first platform for harnessing the voice-of-the-customer, a precursor to UserVoice and Kickstarter. Today, Harry Max helps companies with rapid growth, product design and development, transformation initiatives, pivots, strategy, and strategic planning, splitting his time between Silicon Valley and Austin, Texas.

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001: Inc 500 Entrepreneur & Speaker Michael Dadashi Talks Business Growth, Recovery & Finding Your Passion

Michael Dadashi is the Founder/CEO of MHD Enterprises and Infinite Recovery. Clean and sober since 2009, Dadashi replaced his old attitudes with a new set of principles that motivated him to extend the same life-saving second chances he had received to others struggling with addiction. He started by employing other recovering addicts at his e-­waste recycling business, MHD Enterprises, which he has owned for more than a decade. Defying just about every possible conventional hiring practice, he grew the company to a multi-­million-­dollar enterprise, which Inc. magazine named the 28th fastest growing private company in the U.S. in 2012 and the 61st in 2013.

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Welcome to Upside: The Business Growth Podcast, a podcast for entrepreneurs and leaders focused on finding the biggest possible upside in business, and in life. Every week on Thursdays we'll feature interviews with leading entrepreneurs, leaders, business growth strategists and other experts to help you on your journey to business and personal growth. Upside is hosted by entrepreneur, speaker and bestselling author Rusty Shelton and sponsored by ForbesBooks and Advantage Media Group.

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