Self Publishing Companies
Self Publishing Companies: Don’t Want To Do It All Alone? Don’t Want to Make Any Mistakes? We Can Help!
That’s a message from one of the top publishers of business, motivation, and self-help media, one that provides authors a full range of services and expertise, which include book publishing, editorial services, audio/video production, marketing materials, publicity and media support, branding, and product development. This particular message is from a co-publishing company that can back up their claim with results; but when you read similar claims from other companies, how can you determine that they are just as true?
Look for self publishing companies that delivers authors the quality, speed, efficiency, and distribution needed to sell their books and media products worldwide.
The ideal self publishing companies should offer the following services.
- Comprehensive book publishing
- Copyright, ISBN, registration
- Editing (Developmental Editing, Line Editing, Copy Editing, Title Editing)
- Cover Design, Interior Book Design
- Comprehensive book marketing
- Distribution (online and into bookstores)
- Sales representation to trade
- Marketing materials
- Strategic marketing and product development plans
- Web design
- Ancillary products and services
- Audio books
- And much more…
Find Out How Self Publishing Companies Can Help You
The importance of having the services of self publishing companies cannot be underestimated. Let’s consider the typical consumer shopping for a book. The three most important elements to a consumer are:
1) Book Cover Designs
2) Book Titles and Subtitles
3) Back Cover Copy of Book Jackets
Typically, a consumer will give your front cover a 2 to 3 second glance. If you win her interest with your dazzling front cover, she will pick the book up, turn it over and look at the back cover for a 20 to 30 second glance. If you win her interest again with your ever-so-clever back cover, she may at this point open the book to the table of contents. This can be third time is a charm and she buys or strike three, you’re out. That’s the difference a good publishing company can offer you by their expert advice about your cover design and book jacket.
Let’s admit it: having a book published is just plain prestigious. Who hasn’t fantasized about having a book published by a big New York publishing firm?
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One perk of traditional publishing is there is no up-front investment. As a matter of fact, the publishing house might pay an advance! The average advance is $10,000 to $20,000.
Unlike self publishing companies, where you’re left floundering with copy editing and graphic design, traditional publishers boast a team of professionals to produce a high-quality finished product.
The publisher will distribute the book through major channels in bookstores and online, including big names such as Borders, Amazon and Books a Million.
A downside of traditional publishing is that the author does not own the rights–the publishing company does. This eliminates the author’s ability to create future products based on the book, such as CDs, DVDs or even sales in other countries without the publisher’s initiative.
That also means loss over creative and editorial control. Many authors pitch a terrific manuscript that the publishing company falls in love with. Then the publisher edits the manuscript to maximize sales. The author loses his or her original voice–and can’t even recognize the book as his or her work once it’s published.
Then there’s timing. The average book takes nine months to two years to be published.
As for royalties, traditional publishers typically pay 8 to 12 percent of the wholesale price, compared to the 70 to 75 percent profit margin of self-publishing.
Self publishing companies guarantees creative freedom, quick turnaround, and high profitability. But it also requires prepping the book for press, fulfilling orders and a sizable investment.
Look at some of self-publishing companies rewards and downsides:
- With self-publishing companies, authors own all the rights to their books – editorial and creative.
- Books can be printed very quickly. Turnaround can be less than six weeks, as opposed to the nine months to two years typical for traditional publishing.
- The average self-published book enjoys a profit margin of at least 70 to 75 percent per copy. Some hot sellers enjoy a profit margin of 90 to 95 percent! The cost is $5 or $6 per book, and author can sell the book for $20.
Now for a few of the downsides that can accompany self-publishing:
- You have to do the editing, design and formatting yourself rather than relying on experts. This can seriously compromise quality. Are you a professional graphic designer?
- Then there’s order fulfillment. You have to implement a toll-free telephone number dedicated to taking book sale orders – and take those orders yourself, involving everything from processing credit cards (which you also have to obtain the infrastructure for) to standing in line at the post office.
- Up-front print runs for self publishing companies usually involve a minimum of 2,500 copies. In other words, self publishing companies requires you to pay for the product before customers buy it. If all the copies don’t sell, they’ll end up in your garage, your closet and your living room.
- Finally, there’s the time involved. From the minutia of order fulfillment to the grand scheme of distribution, selling a self-published book can use up inordinate chunks of time.
Co-publishing is a hybrid of traditional publishing and self publishing companies. It provides creative freedom and high profits, but requires marketing muscle. Co- publishing offers the author flexibility to choose.
With co-publishing, the author owns all rights and retains all creative control. The author can accept offers from traditional publishing companies at any time. The author has the freedom to reprint the book in other countries or produce related products such as CDs, DVDs, or audio books.
Co-publishing requires no minimum print run. The author is not required to purchase any copies up front. If the book isn’t a super seller, the author hasn’t thrown away $20,000 on a garage full of un-sold, dusty books. On the other hand, if the book sells like hotcakes, the author can purchase copies at up to a 50 to 75 percent discount off the retail price, still making it very profitable.
Self publishing companies requires an initial investment of $15,000 to $30,000. Co-publishing is thousands less.
Co-publishing includes distribution and order fulfillment.
Most co- publishers can provide professional services such as editing, cover design, and marketing. This prevents authors from having to undertake tasks they don’t have professional knowledge of.
Consider using a co- publishing company you have thoroughly researched. You can then receive the expert advice and assistance you need while still retaining the rights and the profits of your book.
And as your final step, do an honest assessment of your goals for your prized possession and determine if they align with the tempting offer being presented before you.
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