The Authority AssessmentMost industries have tons of experts, but very few rise to Authority status.Are you one of them? Take the Authority Assessment to find out.1 Assessment2 Get Your ResultsWhat describes your highest level of education?*I have no degreeHigh School or GEDUndergraduate degreeAdvanced degree or formal accreditation in my industryHave you been given awards or honors for your work?*Yes, I have been honored locally.Yes, I’ve received numerous local and national awards.Not yet, but I’m working toward earning them.How many years have you been working in your industry?*10-2021 or more0-10Do you have a website?*No, but I have my name reserved as a URL.NoYes, I have a personal brand website (for example, www.JohnSmith.com).What best describes your email list?*I don’t have an email list.I have under 2,000 people on my email list.I have more than 2,000 people on my email list.Google your name. What happens?*Not much shows up right now but I have a few results on page one.My website and social media channels come up above the fold (in the top 5 search results).I don’t even show up in a Google search!Have you published a book?*No, I have never thought about publishing a book.I have been working on a book for some time, but it’s not published.Yes, I have published at least one book.Let’s talk about your branding! How much have you developed?*I have a basic logo and website in place.The design of my logo, website, and collateral materials all flow together and speak to what my business is about.I don’t have a website or formal brand in place.How often are you creating original content?*I barely have time to keep up with my business, let alone create content.I have a consistent content marketing strategy, including a blog, newsletter, and social media.I’ve written a few blog posts and email newsletters but I’m not consistent.How diverse is your content?*My content consistently includes all four forms, text, video, audio, and pictures.I post a few pictures here and there, but no videos yet.95% of my content is text only.What kind of “lead magnet” do you use on your website to grow your email list?*I offer a free download (whitepaper, ebook, etc.)I have a free quiz or assessment available.I don't do any of these at the moment.I ask people to “sign up for my newsletter.”How often do you receive media coverage?*I’ve never been featured in any type of media.I’ve been in a few articles here and there.I’m regularly featured in local and national media outlets.Do you re-market your media coverage?*No, I don’t have enough to showcase.Yes, I have media logos prominently featured on my website and across social media.Yes, I share media coverage on my social media channel.Do you currently speak to your target audience?*I speak to audiences regularly and often command a fee.No way! I hate public speaking.Yes, but not often and not always a ‘target’ audience.When you speak at events, how polished would you say your material is?*When I speak, my content is competent, polished, and professional, including a scripted call to action for the audience.Not very polished at all. I think of it on my flight out to the conference.I have a slide deck, but it’s not very impressive.Do you feel like you’re still selling your business or can you prescribe a solution for customers?*I’m confident in my expertise but leads seem skeptical.I still feel like I’m “selling” more than “consulting” on a solution.People come to me looking for information they find valuable. They see me as the authority in my topic area.How many leads do you generate per month?*I have a pretty good lead flow but most come from referrals.I have to scrape to generate enough leads to get by.I have a diverse lead stream, including inbound leads, referrals and content marketing.If your customers were out at a cocktail party and your company name came up, would they brag about your services?*They would go on and on about how positive the experience was.Some would, but honestly most aren’t wowed enough to talk positively about my company.They wouldn’t be negative, but I’m not sure I’m getting a ringing endorsement.What best describes online reviews about you or your company?*We had a couple of crazy customers who said negative things about us.It’s a mixed bag, but mostly positive.We have very positive online reviews!How often do you engage customers beyond the “deal”?*I only engage with them during my provided service.I try to take customers for coffee or drinks whenever I can.I hold several annual events to build loyalty among my client base and to expose more people to my services.Name* First Last Email* We need this to send you your results.Phone*Company*Title*Industry*Finance/LegalWealth ManagementFinancial Planning and Services/AdvisorsCorporate and Investment BankingTax AdvisoryHealthcare ProvidersHealthcare SystemsHealth and WellnessMedical Products and PharmaceuticalsExecutive CoachingMarketing AgenciesConsultative ServicesLegal ServicesReal Estate AgentsNon-profitEducationGovernment/PolicyEconomic DevelopmentFaith Based Org./ReligionSports BusinessTravel and LeisureRestaurants and ChefsMusic/MusiciansEntertainingSocial InfluencersConsumer Products and ElectronicsSaaSIoTSoftwareOtherAddress* Street Address City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Annual Revenue*Under $2m$2m-$10m$10m-$25m$25m-$100m$100m+How did you hear about us?*Google SearchLinkedInFriend or colleaguePostcardConferencePrint AdOtherUTM Parameters
