The Authority Assessment Most industries have tons of experts, but very few rise to Authority status. Are you one of them? Take the Authority Assessment to find out. 1Contact Information2Assessment3Get Your Results Name* First Last Email* We need this to send you your results. Phone*Please enter as (###) ###-#### What describes your highest level of education?* I have no degree High School or GED Undergraduate degree Advanced degree or formal accreditation in my industry Have you been given awards or honors for your work?* Yes, I’ve received numerous local and national awards. Yes, I have been honored locally. Not yet, but I’m working toward earning them. How many years have you been working in your industry?* 0-10 21 or more 10-20 Do you have a website?* No, but I have my name reserved as a URL. Yes, I have a personal brand website (for example, www.JohnSmith.com). No What best describes your email list?* I have more than 2,000 people on my email list. I have under 2,000 people on my email list. I don’t have an email list. Google your name. What happens?* My website and social media channels come up above the fold (in the top 5 search results). I don’t even show up in a Google search! Not much shows up right now but I have a few results on page one. Have you published a book?* Yes, I have published at least one book. I have been working on a book for some time, but it’s not published. No, I have never thought about publishing a book. Let’s talk about your branding! How much have you developed?* The design of my logo, website, and collateral materials all flow together and speak to what my business is about. I have a basic logo and website in place. I don’t have a website or formal brand in place. How often are you creating original content?* I barely have time to keep up with my business, let alone create content. I’ve written a few blog posts and email newsletters but I’m not consistent. I have a consistent content marketing strategy, including a blog, newsletter, and social media. How diverse is your content?* I post a few pictures here and there, but no videos yet. 95% of my content is text only. My content consistently includes all four forms, text, video, audio, and pictures. What kind of “lead magnet” do you use on your website to grow your email list?* I have a free quiz or assessment available. I don't do any of these at the moment. I ask people to “sign up for my newsletter.” I offer a free download (whitepaper, ebook, etc.) How often do you receive media coverage?* I’ve been in a few articles here and there. I’m regularly featured in local and national media outlets. I’ve never been featured in any type of media. Do you re-market your media coverage?* Yes, I have media logos prominently featured on my website and across social media. No, I don’t have enough to showcase. Yes, I share media coverage on my social media channel. Do you currently speak to your target audience?* I speak to audiences regularly and often command a fee. Yes, but not often and not always a ‘target’ audience. No way! I hate public speaking. When you speak at events, how polished would you say your material is?* When I speak, my content is competent, polished, and professional, including a scripted call to action for the audience. Not very polished at all. I think of it on my flight out to the conference. I have a slide deck, but it’s not very impressive. Do you feel like you’re still selling your business or can you prescribe a solution for customers?* I still feel like I’m “selling” more than “consulting” on a solution. People come to me looking for information they find valuable. They see me as the authority in my topic area. I’m confident in my expertise but leads seem skeptical. How many leads do you generate per month?* I have a pretty good lead flow but most come from referrals. I have to scrape to generate enough leads to get by. I have a diverse lead stream, including inbound leads, referrals and content marketing. If your customers were out at a cocktail party and your company name came up, would they brag about your services?* They would go on and on about how positive the experience was. They wouldn’t be negative, but I’m not sure I’m getting a ringing endorsement. Some would, but honestly most aren’t wowed enough to talk positively about my company. What best describes online reviews about you or your company?* We had a couple of crazy customers who said negative things about us. We have very positive online reviews! It’s a mixed bag, but mostly positive. How often do you engage customers beyond the “deal”?* I hold several annual events to build loyalty among my client base and to expose more people to my services. I try to take customers for coffee or drinks whenever I can. I only engage with them during my provided service. Company* Title* Industry*Finance/LegalWealth ManagementFinancial Planning and Services/AdvisorsCorporate and Investment BankingTax AdvisoryHealthcare ProvidersHealthcare SystemsHealth and WellnessMedical Products and PharmaceuticalsExecutive CoachingMarketing AgenciesConsultative ServicesLegal ServicesReal Estate AgentsNon-profitEducationGovernment/PolicyEconomic DevelopmentFaith Based Org./ReligionSports BusinessTravel and LeisureRestaurants and ChefsMusic/MusiciansEntertainingSocial InfluencersConsumer Products and ElectronicsSaaSIoTSoftwareOtherAddress* Street Address City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands Country Annual Revenue*Under $2m$2m-$10m$10m-$25m$25m-$100m$100m+How did you hear about us?*Google SearchLinkedInFriend or colleaguePostcardConferencePrint AdOtherHiddenUTM Parameters
