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Adam Witty, Rusty Shelton, and Marsha Friedman have a combined 60+ Year History of helping Entrepreneurs and Business Owners become the #1 Authority in their Industry, Community, and Marketplace. As CEO and Publisher of Advantage|Business Journals Books|ForbesBooks respectively, Adam and Rusty have helped thousands of entrepreneurs grow their business by implementing their simple authority formula. Marsha has gotten thousands of entrepreneurs featured on TV, radio, and in newspapers and magazines. Adam, Rusty, and Marsha have helped entrepreneurs with businesses as small as $250K per year in revenue to as large as $5 billion per year.
Adam Witty is the CEO & Founder of Advantage|Business Journals Books|ForbesBooks and has built the company into one of the largest business book publishers in America, serving over 1,500 Members in all 50 U.S. states and 63 countries. Advantage was listed on the Inc. 5000 list of America’s most rapidly growing private companies seven out of the past eight years. He is the author of 8 books including his newest release Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant. In addition to his work with Advantage|Business Journals Books|ForbesBooks, Witty is a sought-after speaker, teacher and consultant on marketing and business growth techniques for entrepreneurs and authors. He's shared the stage with Steve Forbes, Gene Simmons of KISS, Alan Mulally and Bobby Bowden. He's been featured in The Wall Street Journal, Investor’s Business Daily, USA Today and more. He was named to Young Presidents’ Organization 40 Under 40, 50 Most Progressive and named to the 2011 Inc. magazine 30 Under 30 list of “America’s coolest entrepreneurs.”
Rusty Shelton is the Senior Marketing Strategist. As a successful entrepreneur, best-selling author, and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets, Rusty has led marketing strategies for more than 30 New York Times and Wall Street Journal bestsellers. Rusty Shelton founded the award-winning firm Shelton Interactive in 2010 with a forward-thinking model: creating a full-service digital marketing and public relations agency that integrated design, social media, website development and PR—services that are normally handled by multiple agencies—all under one roof. He lives just outside of Austin with his wife, Paige and three children (Luke, Brady, and Sadie) and their very rowdy black lab, Charlie.
Marsha Friedman, a leader and innovator in the field of public relations, is a true believer in the power of publicity and has dedicated her career to raising the bar and educating her followers. For nearly 30 years, she has developed publicity strategies for celebrities, corporations, CEOs and professionals in a broad range of industries. She is the founder and president of News & Experts (part of Advantage|Business Journals Books|ForbesBooks), an award-winning national public relations agency that secures thousands of top-tier media placements annually for their clients. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself. Marsha launched News & Experts in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, The Temptations. When she’s not helping people with their publicity efforts, Marsha is busy as a wife, mother and grandmother.
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