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Authority Marketing Weekly
Every week we'll send you rock solid marketing advice that you can quickly implement into your own business to generate more leads, sales and referrals FAST!
You Will Discover The Exact Strategies Used By The Most Successful Entrepreneurs To Strategically and Systematically Build Authority to Explode The Growth Of Their Business and Acquire Valuable Customers Consistently and Predictably While Commanding Higher Prices.
You will leave with a physical 3 foot x 4 foot Authority Marketing Blueprint that contains your exact step-by-step Fast Implementation Plan.
If one day can change everything for you and your business, it would be this Authority Marketing Blueprint Day. At Advantage|ForbesBooks we practice what we preach, we teach what we do, and we support our entrepreneurs and business owners in the ways that matter most – and there is nothing more important, essential, and valuable for your business success than having a detailed, customized, specific-to-your-objectives, authority marketing blueprint that provides a personalized, step-by-step fast implementation plan to achieve success.
How to begin with the end in mind and use Authority Marketing to accomplish your personal and professional goals and ambitions
How BOOK AUTHORSHIP is the foundation in which authority is built. How to create a book that will attract your ideal target customer and pre-conditions them to follow your recommendations
Creating your BOOK PLAN that identifies your target audience, title and subtitle, cover images, and compelling narrative that attracts your target audience and ensures you have all your bases covered
How to build your AUTHORITY BRAND and create OMNIPRESENCE online
How to use AUTHORITY BY ASSOCIATION to accelerate your authority building efforts
Working through our AUTHORITY BRAND CHECKLIST and ensuring you have all your bases covered
How to EARN MEDIA, how to make yourself and your brand attractive to news media that will want to interview you on TV, radio, and in in newspapers and magazines
Creating your 5-step AUTHORITY MARKETING LEAD FUNNEL
How to embrace the MICROMEDIA MINDSET and create compelling content that attracts a flood of new prospects and customers that pay, stay, and refer!
Creating your plan for YOU-DRIVEN content, NEWS-DRIVEN content, and RELATIONSHIP-DRIVE content
Working through our CONTENT MARKETING CHECKLIST and ensuring you have all your bases covered
Tactical Lesson: Build Your Authority Marketing Vocabulary
You might have picked up on a few new words since you learned about us, but this tactical lesson will inundate you with the language you need to know to understand and employ this special kind of marketing. Words like “Swipe File” and “Mastermind” are far from just words … they’re part of a special language spoken by the most successful Authority Marketers and Authors worldwide … you’ll learn it all at this 1-day virtual Blueprint Day.
Tactical Demonstration: Authority Marketing Case Studies
Advantage|ForbesBooks Authors and Authority Marketers who have experienced tremendous growth by employing our strategies. You’ll see firsthand the powerful tactics that have added zeros to their bottom line including examples from small businesses, businesses selling to businesses, service businesses, professional practitioners including financial, law, medical, and real estate, speakers & consultants, and entrepreneurs of any kind.
“Begin with the end in mind” were famous words (and Habit #2) in Stephen Covey’s best-selling book The 7 Habits of Highly Effective People. When building authority, you must take Mr. Covey’s advice.
As part of your virtual Authority Marketing Blueprint Day, we will pair you with one of our award-winning Master Book Planners to strategically outline and blueprint your book. Without having to write a single word, you will begin with a 60-minute virtual interview by your Master Book Planner. Conducted virtually in the comfort of your home or office, this initial interview provides your Master Book Planner with deep understanding of you, your business, your target reader, and your vision for your book.
After a week or two of meticulous work, your Master Book Planner will present his/her Master Book Plan via a 60-minute presentation. You and your Master Book Planner will discuss necessary revisions and edits to the book outline. This is one of the most enjoyable parts of the Authority Marketing Blueprint Day! Note: If you already have a manuscript written, in lieu of a Master Book Plan, our Editorial Manager will conduct a formal manuscript review, presenting a 10-15 page detailed review offering creative and objective suggestions to improve your manuscript.
Rusty Shelton is the Senior Marketing Strategist and Publisher for ForbesBooks. As a successful entrepreneur, best-selling author, and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets, Rusty has led marketing strategies for more than 30 New York Times and Wall Street Journal bestsellers. Rusty Shelton founded the award-winning firm Shelton Interactive in 2010 with a forward-thinking model: creating a full-service digital marketing and public relations agency that integrated design, social media, website development and PR—services that are normally handled by multiple agencies—all under one roof. He lives just outside of Austin with his wife, Paige and three children (Luke, Brady, and Sadie) and their very rowdy black lab, Charlie.
Marsha Friedman, a leader and innovator in the field of public relations, is a true believer in the power of publicity and has dedicated her career to raising the bar and educating her followers. For nearly 30 years, she has developed publicity strategies for celebrities, corporations, CEOs and professionals in a broad range of industries. She is the founder and president of News & Experts, an award-winning national public relations agency that secures thousands of top-tier media placements annually for their clients. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself. Marsha launched News & Experts in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, The Temptations. When she’s not helping people with their publicity efforts, Marsha is busy as a wife, mother and grandmother.
Joe Pardavila is a broadcaster, actor, writer, director and producer born and bred in New York City and the host and producer of ForbesBooks Radio. Joe was a radio personality who was heard on legendary New York City radio station, 95.5 PLJ where he was part of their successful morning show for over 15 years that had over a million listeners daily in the metropolitan area. While at ‘PLJ he interviewed everyone from musical artists like Ed Sheeran, Coldplay’s Chris Martin, John Mayer, Lady Gaga, Justin Bieber, the Jonas Brothers and more. He also spoke with entertainers and newsmakers that include Tom Hanks, Kevin Bacon, Mike Tyson, New Jersey Governor Phil Murphy, and Kim Kardashian.
How you and your business are positioned in the marketplace is the most important component and launching pad for taking your business to the next level. That’s why we have decided to provide the Authority Marketing Blueprint Day to you at the low fee of $3,495 for virtual or $4,995 for in person. Advantage|ForbesBooks is committed to having the most successful Authors and Authority Marketers on the planet. This incredible, personalized Blueprint Day is one more way for us to ensure that.
I benefited a lot from the Authority Marketing Blueprint Day, where they broke down literally everything I did in the business. That was a learning experience in and of itself, but then that parlayed into all kinds of other business ideas. The team there is absolutely amazing. I can’t say enough about how important it is to write the book and be the authority.
Chris Prefontaine // Founder & CEO, Smart Real Estate Coach
We came out of the Blueprint day and one of my colleagues who I was working with at the time said, ‘This is the right thing to do.’ From that first meeting until the time the book came out in May of 2018, was a phenomenal personal experience, getting to work with our writer. The chance to craft and write that story for our audience was one of the most rewarding things I’ve ever done.
Buddy Teaster // CEO, Soles for Souls
We started off by doing our Authority Marketing Blueprint Day and Advantage couldn’t have been better at organizing all of my thoughts and all of my goals. It was all about me and how we wanted to do our book, not how they wanted to do it.
Dr. Sam Burrow // Orthodontist
I attribute so much of the success that I’ve experienced professionally in the last four years to the highly skilled, professional and loving team at Advantage|ForbesBooks. I got to experience this team at an Authority Marketing Blueprint Day. Literally we pounded out my strategy, took the messages from my book, the strategy, the tactics, everywhere from content creation to social media, how to have a website, the name for your website, and how to rank on Google search. Thanks to them and all of their guidance, I own the first two and a half pages on Google for my name. I also became a #1 New Release on Amazon thanks to them. I followed the strategy and tactics that they gave me, implemented it and got the award.
Dr. Donnie Hutchinson // Author, Speaker, Executive Coach and Business Consultant
It was a really awesome experience and I’m really glad I did the Authority Marketing Blueprint Day. It really set me up to become the authority in my field.
Steve Cleland // CPA, Beach Freeman Lim & Cleland, LLP
I'm so glad I did the Authority Marketing Blueprint Day, where I talked with the team, not just about my book, but they created a whole business and marketing plan for me. I learned a lot about social media and how to position myself as an authority. It was an amazing experience for me.
Cathy Hung // Oral Surgeon, Prospect Oral Surgery Center
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