4 Marketing Strategies for Financial Advisors

Financial Advisor MarketingWhether you’re considered a financial advisor, a wealth manager, an estate planner or a business financial planner, your priority is to provide a valuable service that sets up your clients for success for years to come. But did you know your expertise could also be one of your best marketing strategies?

With changes in regulations and laws happening more quickly than ever, financial advisors are working harder than ever to keep up. How do you ensure your business is set for future growth and success without sacrificing the level of service you provide your clients?

Incorporating a few marketing and branding strategies into your business doesn’t have to be complicated. Here, we’ve collected our 4 top marketing strategies for financial advisors.

  1. Focus on your niche. We recently talked about finding and focusing on your niche to build leadership credibility. You can’t be all things to all people. Our VP of Member Development Harper Tucker gave this advice when talking about the importance of finding your business niche. “Figure out what you are best at while finding out who it is you like working with the most,” he said. “Look at your favorite clients and try to find a thread linking them.” Click here for more of what he said.
  2. Write the book. You are the authority in the financial planning world—but do your potential customers know that? Publishing a book is one of the best ways to position yourself as the trusted resource for your potential customers—and we’re here to make the process easy for you. One of our authors, Maili Wong, wrote a book called Smart Risk to complement her growing list of credentials and set herself apart as a trusted guide.

Whether you’ve never thought about writing a book before, or whether you’ve toyed with business book ideas throughout your career, we can help you create a plan and get published. (Want to know more about our process? Click here.)

  1. Develop a referral strategy. How many of your clients came to you because they were referred by a friend? If they aren’t already, referrals should be a big part of your marketing strategy as a financial advisor. Develop a referral strategy that includes a plan to reach out to your referral sources so they feel connected and included—no matter how long it’s been since they referred someone to you.
  2. Say thank you. Honestly, saying thank you never goes out of style. The old-fashioned thank you note can still be an impactful strategy for business growth, generating referrals and marketing. When a client is trusting you with their financial lives and they feel that you know them by name, they will become your most loyal advocates. That loyalty is hard to come by—and if all it takes is a note, there’s no reason not to write one!

Wondering how you can position yourself as the authority in financial advising? Get in touch.

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