4 Marketing Strategies for Physicians
Plastic surgeon. General Practitioner. Dermatologist. Cardiologist. Ophthalmologist. Regardless of your specific doctoral specialty, your priority is to provide a valuable service that sets up your clients for success. Additionally, you need to get new patients in the door in order to allow for your practice to last for years to come.
How are you ensuring your practice is set for future growth, and success, without sacrificing the level of patient care and service you provide?
You might be thinking, “I’m a physician, not a marketer!”. But, there’s no reason you need to be one. Incorporating a few marketing and branding strategies into your practice doesn’t have to be complicated. Here, we’ve collected our four top marketing strategies for physicians.
The Riches Are In The Niches.
Recently, we talked about finding and focusing on your niche to build leadership credibility. It’s important to remember you can’t be all things to all people. Harper Tucker, VP of Member Development, gave this advice when talking about the importance of finding your business niche. “Figure out what you are the best at while finding out who it is you like working with the most,” he said. “Look at your favorite clients and try to find a thread linking them. Read more of what Harper said.
Write The Book.
You are an authority in the medical world—but do your potential patients know that? One of the best ways to position yourself as the trusted resource for potential patients is to publish your own book. If you think you have to be a natural-born writer to publish your own book—think again. We’re here to make the process easy for you. One of our authors, Dr. Joseph Galati, wrote a book called Eat Yourself Sick to educate current and future patients on how to avoid diseases such as obesity and cardiovascular disease.
Whether you’ve never thought about writing a book before, or whether you’ve toyed with business book ideas throughout your career, we can help you create a plan and get published. Learn more about our process, here.
Craft A Referral Strategy.
How many patients have come to your practice because they were referred by a family member or friend? If they aren’t already, referrals should be a big part of your marketing strategy as a physician. Develop a referral strategy that includes a plan to reach out to your referral sources so they feel connected and included—no matter how long it’s been since they referred someone to you.
Trends may come and go, but one thing that never goes out of style is saying “thank you”. The old-fashioned thank you note can still be an impactful strategy for business growth, generating referrals, and marketing. When a patient trusts you with their lives, literally, and they feel like you know them by name, they will become your most loyal advocates. That loyalty is very hard to come by, and if all it takes is a note, then there’s absolutely no reason not to write one!
Wondering how you can position yourself as the authority in healthcare? Get in touch.