lies you believe about book publishing for business authors

5 Lies You’ve Been Told About Book Publishing

Think you know how book publication works for new, unpublished authors? Think again. We’re here to debunk a few well-established misconceptions on book publishing.

1. The Lie: You need to have a finished manuscript in order to land a publishing deal.

Why it’s false: You can (and should!) begin by simply pitching a great idea for a book, even if it’s nothing more than an idea at this point in time. Traditional publishers make the mistake of rejecting books because they are still in an embryonic stage. They won’t entertain “book ideas” because there is no guarantee that you will actually sit down and write it, however amazing the idea may be. For this reason, traditional publishers just don’t want to hear about it.

However, forward-thinking hybrid publishers want to hear your book idea right now. Even if you’re a long way from hitting the keyboard or coordinating with a ghostwriter (Note: you have the freedom to choose either when you work with a hybrid publisher; whatever is necessary to help bring your voice and story to life), hybrid publishers are still eager to chat with you about the book you hope to publish, your goals for that book, and your professional background. No manuscript necessary!

lies you believe about book publishing2. The Lie: You need a literary agent in order to get noticed by a publisher.

Why it’s false: Traditional publishers have institutionalized the practice of striking down hopeful writers who reach out to them directly, dreaming of publication. If you try, they will promptly inform you that all would-be authors must go through a literary agent. Literary agents are publishers’ way of weeding out poor quality manuscripts. They act as the middleman, vetting unpublished books before anything even gets near the publisher. The agent’s subjective opinion decides if your book will see the light of day on a publisher’s desk.

But here’s the thing: You don’t need a literary agent if you sidestep traditional publishers and go straight to a hybrid publisher. (Learn more about hybrid publishing here.) Hybrid publishers decidedly don’t want a middleman deciding whether or not your book is worth publishing. They want to make the decision directly, after getting acquainted with you and your goals for the book. You are encouraged to reach out directly, no matter where you are in the process. Even ifespecially ifyou have yet to really start.

3. The Lie: It realistically takes 1-3 years before you will hold a copy of your finished book in your hands.

Why it’s false: While this may be true for a business author who self-publishes or goes through a traditional publisher, but those who opt for a hybrid publisher will have a polished, professionally designed, widely-distributed book in as little as 180 days.

For most business authors, roughly 3 years elapse between the time an idea is conceived and the day they hold a copy in their hands. Writing the bulk of the copy is usually the greatest time-suck, then come revisions and proofing. There is no telling how long it will take to secure an agent who believes in the merit of your work, then find a publisher who sees fit to distribute it.

With a hybrid publisher like Advantage|ForbesBooks, you only need two things to publish a book in your field: the credentials of a successful business owner and the desire to publish. With these two things in place, a mere 180 days separates you from the moment you hold a hard copy in your hands.

4. The Lie: Rights to the book will be surrendered to your publisher.

Why it’s false: Many publishing houses have their business authors sign contracts stipulating that the publisher will retain rights to the book, rather than the author who slaved over it. Hardly seems fair. By contrast, those who opt to work with hybrid publishers will:

  • Maintain full rights to the book and their intellectual property
  • Receive up to 65% of book royalties, unlike the 15% royalty rate that authors average when they work with traditional publishers

5. The Lie: You will be responsible for marketing the book yourself.

Why it’s false: Generally, traditional publishers will only offer marketing services to the top 6% of the authors they select to publish. But those who publish with Advantage|ForbesBooks are empowered to make use of our world-class, in-house marketing agency: The Authority Institute. Business authors who choose to work with the Institute benefit from a dedicated account team—composed of a project manager, account manager, digital marketing strategist, content writer, and web developer—whose sole purpose is to market your book and build an online presence presenting you as the outright Authority on your book’s subject matter.

At Advantage|ForbesBooks, we turn business owners into business authors. Taking less than 24 hours of your time, we ghostwrite, design, and distribute a business bookstamped with your name on the cover, brimming with your personal insightsthe quality of which rivals the books found on the front tables of Barnes & Noble, guaranteed. To learn more about publishing your very own business book with Advantage|ForbesBooks, contact us today.

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