Authority 101 For Plastic Surgeons
3 Ways to Know Whether You’re a Top Plastic Surgeon
If the 1 in 5 women who plan to pursue cosmetic surgery this year go looking for the best plastic surgeon for their procedure, will your name be at the top of the list? How do you make sure you’re considered the right plastic surgeon for the customers you’d like to work with?
Maybe you’ve been thinking about starting your own practice for awhile and you’ve decided it’s the right time to move forward. But how do you build your personal “brand” so it stands out from the competition, especially if you’ve always been part of a group practice?
We’ve worked with some of the best in the business when it comes to expert plastic surgeons who have risen to the top of their field. Check out Dr. Michael Burgdorf, author of The Mommy Makeover. Along with his many academic and medical achievements, Dr. Burgdorf has received acclaim for his expertise – like authoring a #1 best selling book on Amazon and receiving a “mom’s choice” award.
How do you set yourself up for success as a top plastic surgeon? Here are three of the telltale signs you’ll be considered one of the good ones.
- Write the book. Think about how many business cards that are thrown away, lost or forgotten. A published book is like the ultimate business card. It will sit on a potential patient’s desk or coffee table for months, and when the time is right, you’ll magically come to mind.
- Get those referrals. No marketing tactic carries the weight of a friend’s referral. People trust their friends and feedback from those who have gone before them. The same holds true when customers are looking for the best plastic surgeon. Take advantage of customer referrals by keeping up with your best customers, tracking referrals and using your book as a referral tool.
- Give interviews. It’s not enough to put yourself out there once, get a few customers and hope for the best. We also work with our clients to establish trust through media relations and writing articles. As a published author and trusted plastic surgeon, you’ll be asked to give your expert opinion often – and with every appearance or article, that trust will increase.
Think you might have what it takes? We’re here to help. Take our Authority Assessment quiz now, or go ahead and contact us directly.