070: Ande Frazier on Design Thinking and Lean Startup Methodology

Ande has made it her mission to break down the emotional, behavioral and societal barriers that stand between women and strong financial foundations. Early in her more than 25 year career she rejected traditional planning methods that didn’t account for how emotions factor into financial decision making. Wanting to do things differently, she developed an expertise in behavioral finance.

In the years to follow, she saw again and again that conventional wisdom about women and money was flawed: It’s not women’s finances that determine their self-worth. It’s women’s sense of self-worth that determines their finances. And like that, a new philosophy was born.

In late 2018, Ande launched myWorth, a media community that’s inspiring a financial awakening among women who are eager to take control of their financial journeys. She built myWorth on two core beliefs: Traditional approaches to speaking to women about money are broken. And conversations about money must align directly with women’s
personal values and goals.

Ande rose to the top of the primarily male-dominated insurance world as the former head of a multi-million-dollar fintech company and VP at Penn Mutual. She is now widely recognized as a driving force in the financial community, holding multiple finance and insurance designations including a CFP®, CLU, ChFC, RICP, BFATM and ChSNC. She regularly appears on top national media outlets to speak about topics at the intersection of women and finance And she has been named one of the “Top 100 in Finance” in 2019 and “Top 50 Women of 2019” by Top 100 Magazine, as well as one of Bristol’s “Who’s Who Among Distinguished Professionals and Executives.” In addition, she is a Gold Stevie Award winner for Female Executive of the Year (Consumer Services 10 employees or less) for 2019. Her book Financially Free: 11 Conversations To Have With Yourself About Life, Money, And Worth was released on March 10, 2020. Ande lives in New York and is married with two children. For more information about Ande, go www.andefrazier.com.

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