020: Scott East on Marketing and Shifting from Reactivity to Proactivity
Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. His experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. Scott East understands how to engage marketers having been one his 20+ year career of working with the nation’s most recognized brands like, Sprint, FedEx, Verizon, World Wildlife Fund and AOL. Scott’s new book The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer focuses on helping marketers transform themselves into modern marketing leaders. He is based in Charlotte, NC.