So You Want to Be an Author? A Crash Course in Publication for Entrepreneurs
Have you ever noticed how many LinkedIn titles go something like this: “John Smith – Founder & CEO | Best-Selling Author | Keynote Speaker.” Ever wonder how so many business owners managed to crank out an entire book? And a bestseller at that? Do you feel a pinch of envy that they’re a great writer, on top of all that business savvy? Honestly, how talented can one person be?
I’m going to let you in on a little secret. The lion’s share of entrepreneurs who published a book did not write it all on their own. The demands of running a business don’t leave them with much time to spare.
A great ghostwriter was probably responsible for getting John Smith’s thoughts on paper. The ideas are John’s. The insights and analyses are John’s, and that book certainly could not have been created without John. But he probably didn’t curl up with a Macbook and write it himself.
Writing is a pretty divisive craft; you either passionately love it or passionately hate it. Whichever camp you fall in, you can’t deny that it eats up a lot of time. If you want to write a book, but don’t have that kind of time on your hands, you might be sunk. Or are you?
About 81% of Americans have considered writing a book. Annually, about .1% of them rise to the occasion. Among entrepreneurs, however, that rate is exponentially higher. Because entrepreneurs happen to have a lot more resources to get a book professionally done (ghostwritten, designed and distributed). They even have the content squared away, thanks to all those years of experience in their industry.
Is this starting to sound like you? Full of experience and insights, eager to get a book done, but unlike our friend John Smith on LinkedIn, you don’t know where to start?
I’ll tell you where to start: hybrid publishers. Hybrid publishers were made for business owners who want to become authors, don’t have the time to write a book, but have the resources to get it written for them.
Hybrid publishers tidily assemble all the elements needed to make a book—a great writer, editor, designer, relationships with printers and retailers—then they hand the entrepreneur a book with their name on it, and all their industry knowledge packed inside.
They’re called “hybrid” publishers because they incorporate some elements of traditional publishers—great writing, stellar cover design, mass distribution—with many of the freedoms of self-publishing—hang onto the rights of your book, full creative control over the project, sit back and let someone else do the heavy lifting. It’s definitely a “best of both worlds” approach.
Sounding right up your alley? Want to get to know the hybrid publishing world a little better, and get some more insider secrets on how all these entrepreneurs become bestsellers? Ready to take the next step, and find out how to approach a hybrid publisher?
All of this information and more can be found in The Definitive Guide to Publishing Your Book: For Entrepreneurs, Business Moguls and CEOs. It’s free to download, so pour a cup of coffee between meetings today and sit back with the all-in-one publishing guide you never knew you needed. You’ll come away with a far better understanding of how to finally add “Published Author” to your title docket.
If you still have questions after you read the guide, we have a stable of hybrid publishing experts who would be more than happy to tackle them for you. Contact us with any question you have.
Happy reading, future author!