What Is Hybrid Publishing?
5 Reasons It Might Be Exactly What You Need.
Hybrid publishing is a term we use often here at Advantage|ForbesBooks, and one that may still need a bit of explanation. We see it as a balanced way to help authors get the success they are looking for quickly and efficiently while offering the influence of a trusted publisher. That’s why we’ve created dozens of writing and marketing tools and support systems for our authors, and why more than 1,000 leaders have chosen our model to get published.
What do we really mean by hybrid publishing? Let’s dive deeper.
- Hybrid publishing means a shared responsibility between an author and a publishing company. The good news is, it means you don’t have to choose between self publishing and traditional publishing, both daunting options for many potential authors. It means that both parties take some level of responsibility for the book, meaning both parties are more invested in the success of that book and author.
- It’s a third option for those who don’t have time for traditional publishing or self publishing. Publishing companies, like us, provide the framework and publishing expertise, while business and industry leaders provide the ideas for great content. We turn those leaders into authors, without the time commitment or headaches. As we’ve said before, it’s pain-free book creation.
- It’s a way for authors to get published quickly and legitimately. The number one reason most books never get published simply boils down to time. It takes time to go through the tedious process of creating a book. Professionals who write their own books average 3.2 years from first writing to the first rough draft. Traditional publishers average two years. With hybrid publishing, authors can come to us with an idea and we can make that idea come to life in as little as six months.
- It’s perfect for authors who are invested in results. Our authors come from a variety of backgrounds and industries, but there’s one thing they all have in common – they are results-driven experts who understand the power of publishing. They know that being published can position them to solidify the leading position in their field, and they want to be associated with a company that is already trusted by thousands.
- Hybrid publishing makes it easier than ever to become a real, published, legitimate author. Any industry expert can (and should) consider becoming an author, because there’s no better way to leverage your expertise and be seen as the authority leader in your field.
Of course, hybrid publishing can have a very different meaning depending on what publisher you ask. Brooke Warner says it this way in her 2015 article: “The hybrid publishing space is difficult to navigate because not all models are created equal.” And, she’s right. If you’re thinking about writing a book and wondering how to get it published, we suggest solidifying your goals and outlining your specific requirements and expectations before approaching a publisher.
Wondering whether you have what it takes to become an author? Click here to take our 10-minute quiz.