best new marketing book 2018

Why Every Business Leader Needs a Copy of Authority Marketing

Too many business leaders, like you, have felt the sting of their business growth plateauing. You may feel like a commoditized professional, who can’t distinguish yourself from the pack in any meaningful way. For professionals who share a great degree of overlap in the services they offer, this can be a particular pain point. The question remains: how do you set yourself apart from your competitors? How do you get leads to come to you, without pouring capital into marketing and sales to chase down leads who may or may not use you.

In their new release from ForbesBooks, Authority Marketing, Adam Witty and Rusty Shelton offer an answer to this question, in a “bold and transformational” way – at least according to Steve Forbes, who penned the foreword. If we cancount you among the glut of business owners who feel that their growth has stagnated, or that they’re invisible amongst the pack, you are in the right place!

Click here to order your copy of Authority Marketing by Adam Witty and Rusty Shelton!

Authority Marketing is a goldmine of invaluable insights for business leaders, presented with wit and flair by seasoned author Adam Witty. You will learn about the process by which you can systematically and strategically present yourself as the utmost Authority in your field, turning you into a magnet for leads and inverting the narrative by which you are forced to hunt down leads yourself. If you are interested in learning how to implement this cutting edge method, you are urged to pick up your own copy of Authority Marketing!

Witty and Shelton walk you through the process of creating an Authority Marketing Blueprint, with a thorough breakdown of one of the most undervalued, underutilized strategies for business growth – book authorship. A book serves as a kind of unrivaled content marketing tool for business leaders. Not only is it a vehicle for you to share your unique insights and stories with a wider audience, it functions as a platform on which you can cultivate a sense of ‘celebrity’ around yourself. Books are inherently valuable items in society, and you immediately imbue yourself with prestige and field Authority when you become an author. Book authorship, therefore, is a critical component of Authority Marketing, and the full explanation of how it may be leveraged is unpacked by Witty and Shelton in the book.

Authority Marketing has been touted as a revolutionary must-read for entrepreneurs, business owners, and CEOs alike. Do not be caught not knowing about the latest in cutting edge marketing. Pick up your copy of Authority Marketing here!

Recommended for You

Are you our next author?

Learn More