Book Marketing Blueprint Day Registration

Our next Book Marketing Blueprint Day is Wednesday, June 12 in Charleston, SC.

Book Marketing Blueprint Day Agenda – Hosted by ForbesBooks Publisher, Entrepreneur and Acclaimed Marketing Author & Speaker Rusty Shelton

8 – 8:15 AM – Welcome + Introductions

We’ll kick off the day by giving you a chance to get to know fellow Members and Team Members so you can maximize relationship-building throughout the day.

8:15 – 9:45 AM – Mastering the New Media Landscape: Leveraging Authority Marketing for a Successful Book Launch

You can’t get maximum benefit from your marketing efforts surrounding your book unless you know what the landscape looks like. In this opening keynote speech Rusty will peel back the curtain on the new media landscape and the many opportunities it provides to you if you approach your book launch the right way.

Expect to learn:

  • How to build an effective personal brand (Hint: it’s about the mission not the ego)
  • The three categories of media in the new media landscape
  • How to use the right lead magnet to build your owned media audience
  • Lessons learned from the more than 40 New York Times & Wall Street Journal bestsellers that Rusty’s been involved with launching, including The One Thing, The Confidence Code & many others.

9:45 – 10 AM – Break

10 – 11:45 AM – Building Your Rented Media Roadmap – Utilizing Digital Advertising and Social Media for Book Marketing Success

In today’s media landscape there are almost an infinite amount of ways you can spend your time and money within social media. But as you well know, there’s a dramatic difference between activity and meaningful, results-driven initiatives. We’ll show you the difference between the two in this section.

Expect to learn:

  • Which social media channels are the best engines for your book launch and broader business-building efforts
  • How to more effectively use LinkedIn, Twitter, Instagram, Facebook & other channels
  • Why the best strategy on social media is focused on intentional, outbound relationships and conversations with the right targets
  • Lessons learned from the millions of social media & digital advertising impressions Advantage|ForbesBooks drives for Members each year

11:45 – 12:30 PM – Lunch

12:30 – 2:15 PM – Garnering Earned Media – How to Maximize Speaking, PR and Referral Marketing for Book Launch Success

Whether it is a national TV interview, a speech to your local EO chapter or a well-time referral, nothing does more for your Authority, credibility and bottom line than quality earned media. And because it’s so important – everyone is trying to get it. This session will show you to stand out and not only generate PR, speaking and referrals, but also maximize each opportunity.

Expect to learn:

  • About the current push/pull strategy that generates PR & speaking engagements in a smarter way
  • Five ways to maximize each speaking engagement you generate
  • How to give a great media interview across each form of media – TV, radio, print and online
  • How to build a more intentional referral marketing program

2:15 – 2:30 PM – Break

2:30 – 3:45 PM – Understanding Your Direct & Indirect Audiences and Building Your Blueprint

This session will get very practical about building YOUR customized book marketing blueprint. Advantage|ForbesBooks Team Members will be on hand to work alongside you to create your blueprint, beginning with the creation of a segmented direct & indirect audience framework that will form the foundation for your book launch plans.

Expect to learn:

  • How to properly stage your book launch
  • How to segment and target both existing relationships and wish list relationships as part of your launch
  • Why the right book launch plan isn’t one focused on selling books (although that’s great) but instead on building targeted relationships that grow your business and impact

3:45 – 4 PM – Pulling it All Together and Gaining Clarity on Next Steps

This closing session will focus on helping you filter through all of the information we will learn and finalizing a game plan you can execute on.

To register and claim your spot at our next Group Book Marketing Blueprint Day, please fill out the information below.

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