The Core Purpose of the Advantage Family is Growing Entrepreneurs and Businesses to Benefit All Mankind. To our thousands of entrepreneur and business owner customers around the globe, we are here to support you during these unprecedented turbulent times.
Complimentary Upcoming Webinars
PETRA Coaching Webinars
Mondays at 1pm ET
In response to the current disruption, ForbesBooks Author Andy Bailey’s team is hosting business and leadership experts every Monday at 1pm ET. And, it’s free. Attendees take away tips to fortify their businesses through disruption and beyond.REGISTER
Complimentary On Demand Webinars
Authority Marketing in a COVID-19 World
With Adam Witty, Rusty Shelton and Marsha Friedman
One circumstance for many leaders, speakers and experts over the next 4-8 weeks is the amount of time suddenly available to you. Conferences have been cancelled. Meetings postponed. Work-from-home requirements enforced. A set of circumstances is making it possible for you to do something you didn’t think you had time for.
What will you do with it?
In this webinar, you will learn how to:
1. Influence and attract prospects virtually, without leaving your home
2. Proactively and strategically utilize the free time now on your calendar to grow your business
3. Survive and thrive in turbulent times
Authority Marketing for New Authors: 10 Ways to Position Your Book & Personal Brand for Success
While your competitors focus on building their corporate brands – a process that takes more time, money and resources – you can make a much larger impact by instead focusing on your own thought leadership, or Authority Marketing.
In this webinar, Authority Marketing author and ForbesBooks publisher Rusty Shelton will provide a roadmap for succeeding in the new media landscape by detailing the 10 steps to create a meaningful Authority brand to build your business and make maximum impact with your book.WATCH NOW
Build a Moat Around Your Business (Now More Than Ever)
Protect it with One Simple Meeting Each Week That Provides Accountability, Visibility, and Alignment of all People
with host Adam Witty
Over the last six weeks, the world has been thrown off its axis. One night we go to bed happy with a fat 401K and a profitably growing business. The next day someone pulled the plug on the US and Global economy. The coronavirus is challenging businesses and leaders in ways we could have never imagined. What actions do you take? Unfortunately, there is no playbook for any of this.
Since 2013, entrepreneur Adam Witty has led his company in a simple 60-minute meeting in which every key metric (both leading and lagging) is carefully tracked. Called the Business Plan Review, BPR, Witty and his managers use facts and data to measure performance and make adjustments each week. This meeting is a moat Witty has built around his business to give protection. Join us for a live webinar where Adam Witty will teach you how to better protect your business by launching your own weekly Business Plan Review meeting in just 5 simple steps. This free webinar is sponsored by BPR360.
*Recorded on Thursday, April 30thWATCH NOW
SBA Disaster Loan Help
With Chris Hurn, CEO of Fountainhead Commercial Capital (a non-bank SBA lender)WATCH NOW
4 Things You Can Do Right Now to Put An Iron Cage Around Your Customers, Clients, or Patients During Turbulent Economic Times
With Adam Witty and Darin SpindlerWATCH NOW
How to Lead in Turbulent Times With Alan Mullally
Best Practices to Navigate a Crisis including a live Q&A
The coronavirus is challenging businesses and leaders in ways we could have never imagined. What actions do you take? What do you communicate to customers, employees, partners, and vendors? How do you effectively steer your company and team through such uncertain and treacherous times?
Alan Mulally will answer those questions and more, sharing the best practices he used to lead Boeing through 9/11 and Ford Motor Company through the great recession of 2008-2009. Few business leaders have led companies through turbulent times and had the positive results of Mulally. In 2001, Mulally successfully led Boeing Commercial Airplanes through the tragedy of 9/11 when global demand for air travel plummeted. Between 2008-2009, Mulally successfully led Ford Motor Company through the “great recession” as the only US automaker not to require a bailout from the federal government. Mulally transformed Ford into the most profitable automaker in the world. Learn how you can apply his “Working Together” principles to our next obstacle: COVID-19.WATCH NOW
5 Things Renegade Millionaires Are Doing to Not Only Survive But Thrive During This Turbulent Time
How to Manage Your Employees Through the Pandemic
With 21 Hats Chief Content Officer Loren Feldman
Loren Feldman, chief content officer of 21 Hats, and Tom Gimbel, founder and CEO of LaSalle Network, a national staffing, recruiting and culture firm headquartered in Chicago with more than 250 employees. LaSalle Network has won all kinds of awards for its culture and growth, including making the Inc. 5000 list of fastest growing privately held companies for 12 years. In fact, over more than 20 years, even through two recessions, LaSalle has grown organically every single year of its existence. Tom will take questions on all aspects of managing employees through the Coronavirus crisis, including maintaining morale, hiring and furloughing, maximizing the benefits of the CARES act, dealing with family leave, and preparing for the post-crisis.WATCH NOW
Everything You Need to Know about the SBA Paycheck Protection Program Loans
with Chris Hurn, CEO of Fountainhead Commercial Capital (a non-bank SBA lender)WATCH NOW
Finding Opportunity in a Crisis
Zawadi Bryant, CEO of Nightlight Pediatric Urgent Care, which is based in Houston and offers walk-in care for children, and Elizabeth Gore, cofounder and president of Helloalice, an artificial-intelligence-based platform that supports all small businesses but prioritizes women and underrepresented entrepreneurs. We’ll talk about how both companies have been coping with the crisis, including finding ways to operate safely and manage remote employees. And we’ll talk about how the crisis and reopening for business are likely to affect entrepreneurs, from raising money to finding customers and employees.
*Recorded on May 21st.WATCH NOW
Survival Strategies: Finding Opportunity in a Crisis
Jack Stack, CEO of SRC Holdings (more here), an employee-owned manufacturing business, and Michael Kiolbassa, CEO of Kiolbassa Smoked Meats (more here), a family-owned sausage and bacon brand. We’ll talk about what Stack learned during the last recession and how he’s been preparing for this one ever since. We’ll talk about why Kiolbassa has had relatively few disruptions and has been able to keep its employees safe at a time when so many in the meat industry have struggled. We’ll also discuss the pluses and minuses of practicing open-book management during a crisis.
*Recorded on May 13th.WATCH NOW
21 Hats War Room: Navigating the Crisis
Ami Kassar founded Multifunding in the depths of the Great Recession. Ever since, his company has been helping business owners figure out their best finance options. Along the way, he has probably done more than anyone to warn about the dangers of alternative lenders who don’t disclose their APRs. And no one has worked harder to help owners figure out PPP and EIDL and all of the current options for rescue funding.
Once labeled the coolest small company in America, Zingerman’s is an iconic American business that started as a college town deli in Ann Arbor, Michigan, and grew into a community of businesses, including a Bakehouse, a Roadhouse, a Coffee Company, eight other businesses plus Zingtrain which teaches other entrepreneurs the Zingerman’s approach to visioning, customer service, and open-book management. And then the crisis hit, and the organization furloughed nearly 300 employees (out of 700).
*Recorded on Thursday, April 30WATCH NOW
The 21 Hats War Room Webinar with Doug Tatum
Doug Tatum, chairman of the Newport Board Group, a consulting firm that advises emerging middle-market companies. There are few people who are better qualified to talk about the financial workings of small- and medium-sized businesses than Doug Tatum. Doug co-founded a consulting firm, Tatum LLC, that provided chief financial officer services to businesses that were not ready to hire a CFO. Then, based on his own experiences as well as those of his clients, Doug wrote one of the most important books ever written about entrepreneurship: “No Man’s Land: What to do when your company is too big to be small but too small to be big.” It’s about the crisis that almost every successful business faces when its leaders realize that the people and processes that got them this far are no longer going to work. Drawing upon his unmatched experience, Doug will discuss and take your questions on all aspects of surviving the current crisis.WATCH NOW
Surviving the Crisis and Beyond
Brian Canlis is co-owner of a fine-dining restaurant in Seattle, called Canlis, that has reinvented itself for the crisis and set itself up to emerge stronger on the other side. Dave Whorton is a former venture capitalist who soured on venture capital and founded the Tugboat Institute, which encourages entrepreneurs to build businesses to last rather than to sell for a quick profit. We’ll talk about what has worked during the crisis and what hasn’t for Canlis. We’ll talk about how other Evergreen companies are faring. And we’ll talk about whether 100-year companies are better positioned to survive 100-year crises. Plus Brian and Dave will take your questions.
*Recorded on Thursday, April 16th.WATCH NOW
The 21 Hats War Room Webinar
Meet the five regular guests on The 21 Hats Podcast: Karen Clark Cole, Jay Goltz, William Vanderbloemen, Dana White, and Laura Zander. Karen’s user experience business is doing well. Jay’s retail stores are shut down. William has cut 40 percent of his payroll but got one of the first PPP loans in the country. Dana’s hair salons are shut down and she did not get a PPP loan. Laura is selling a lot of yarn online. This is your chance to question all five of the owners and hear what they’re doing to survive the crisis.
*Recorded on Thursday, April 23rd.WATCH NOW
21 Hats War Room: Survival Strategies, From Shutdown to Reopening
This week’s guests on the War Room will be John Arensmeyer, founder of Small Business Majority, an advocacy group for business owners; and Gene Marks, a small business advocate who is founder of the Marks Group, a consulting firm that helps businesses with their technology issues. Both John and Gene have devoted countless hours to helping businesses navigate the crisis. We’ll talk rescue loans, technology, reopening, and we’ll take your questions.
*Recorded on Thursday, May 7.WATCH NOW
EO Contingency Planning Seminar: 6 MUST DO’s for Entrepreneurial Leaders
ForbesBooks Author Randy H. Nelson has a long history of entrepreneurial leadership, stemming from his educational, military, and business backgrounds. He has co-founded two successful businesses and served as CEO to both. He has written books on entrepreneurship and now seeks to help entrepreneurs and CEOs everywhere through coaching, consulting, workshops and public speaking.WATCH NOW
Navigating Commercial Leases In These Uncertain Times
Leaders across the country are looking for ways to cut costs, and one of the biggest costs that companies have is their commercial real estate obligations (office space, retail space, medical space, manufacturing space, etc.). A company can lay off people but they can’t lay off a lease, and historically, over half of corporate bankruptcies involve getting out of some kind of lease. This Virtual Roundtable Presentation addresses the top questions that Commercial Real Estate Tenants are asking during this crisis. It will give you a number of actionable takeaways as you look at navigating your commercial real estate costs in this new world. Keyser is one of the largest independent, occupier services, commercial real estate firms in the country. Additionally, Keyser is a founding member of EXIS Global, the largest independent, commercial real estate organization in the world committed to exclusively representing corporate end users. In addition to releasing his #1 WSJ best-selling book last year, founder Jonathan Keyser was also recently recognized as one of the top 20 Virtual Webinar Speakers in the country.WATCH NOW
Authority Marketing Office Hours: Lessons Learned From Launching My Podcast
Join Senior Marketing Strategist Rusty Shelton and his guest Patti Brennan as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to podcasting, marketing and growing a business. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
While she is now recognized as one of the top advisors in America, Patti Brennan’s path was unlike anyone else’s. After graduating from Georgetown University with a degree in Nursing, Patti worked in oncology and as an ICU nurse before channeling her compassion for others to work as a financial planner. Her intellectual capacity is as boundless as her energy, and in 1990 Patti founded Key Financial, Inc. while also raising four children.
Thirty years later, the firm manages over $1 Billion dollars with a retention rate of 99% that is the envy of the industry. Patti’s vision, her ability to solve problems and the desire to serve each client is infectious – and shared by every member of her team. Clients have security knowing this deep bench is unlike any others, and they will be taken care of – like family – for the rest of their lives, and beyond. In 2018, she started The Patti Brennan Show and has been gaining a following and new clients from it. She fills you on her lessons learned.
*Recorded on May 28th.WATCH NOW
Authority Marketing in a COVID-19 World "Office Hours": Publicity
Join Rusty Shelton and his guest Founder of News & Experts Marsha Friedman as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to publicity, interviewing and leveraging the attention you do get from the media. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
*Recorded on Thursday, April 2nd.WATCH NOW
Authority Marketing in a COVID-19 World "Office Hours": Branding
Join Rusty Shelton and his guest Founder & CEO of Advantage|ForbesBooks Adam Witty as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to branding, whether it’s your personal brand, your business or a mix of both. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
* Recorded on Thursday, April 16WATCH NOW
Authority Marketing in a COVID-19 World "Office Hours": Podcasting
Join Rusty Shelton and his guest ForbesBooks Radio Host and Producer Joe Pardavila as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to podcasting, interviewing and leveraging your podcast as a marketing tool once you do get it off the ground. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
Joe Pardavila is a broadcaster, actor, writer, director and producer born and bred in New York City.
Joe was a radio personality who was heard on legendary New York City radio station, 95.5 PLJ where he was part of their successful morning show for over 15 years that had over a million listeners daily in the metropolitan area.
While at ‘PLJ he interviewed everyone from musical artists like Ed Sheeran, Coldplay’s Chris Martin, John Mayer, Lady Gaga, Justin Bieber, the Jonas Brothers and more. He also spoke with entertainers and newsmakers that include Tom Hanks, Kevin Bacon, Mike Tyson, New Jersey Governor Phil Murphy, and Kim Kardashian.
*Recorded on Thursday, April 9th.WATCH NOW
Authority Marketing in a COVID-19 World "Office Hours": Social Media
Join Senior Marketing Strategist Rusty Shelton he answers your social media questions and jumps in to help you with your projects and biggest road blocks when it comes to LinkedIn, Facebook, Twitter, Instagram and beyond. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
Submit your questions live on the webinar or in advance to firstname.lastname@example.org.
*Recorded on Thursday, April 23 .WATCH NOW
Authority Marketing in a COVID-19 World Office Hours: Selling During Uncertain Times
with host Rusty Shelton and Jack Daly
Join Senior Marketing Strategist Rusty Shelton and his guest author, sales trainer and sales coaching expert Jack Daly as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to selling and positioning your products and services while the economy is unstable. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
JACK DALY is an experienced and inspirational sales trainer and sales coaching expert, who inspires audiences to take action in the areas of sales management, corporate culture, and sales training. He brings 30-plus-years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. Jack is a proven CEO/Entrepreneur, having built 6 companies into national firms, two of which he has subsequently sold to the Wall Street firms of Solomon Brothers and First Boston.
Jack’s role as a sales trainer extraordinaire has helped craft “street tested” sales methodologies that help create truly successful sales professionals and profitable companies. His professional sales trainer know-how has turned him into an accomplished sales coaching authority and author of books including Hyper Sales Growth, The Sales Playbook for Hyper Sales Growth and Paper Napkin Wisdom, all Amazon #1 Bestsellers.
*Recorded on Thursday, April 30WATCH NOW
Authority Marketing in a COVID-19 World Office Hours: Digital and Direct Mail Marketing
Join Senior Marketing Strategist Rusty Shelton and his guest serial entrepreneur and marketing legend Darin Spindler as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to marketing, whether it’s online or in the mail. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
Darin is widely known for his complex marketing systems and his ability to get a lot done FAST. Darin was awarded the 2008 Glazer Kennedy Insider Circle Implementer Of The Year where he competed against many of the best online and offline marketers in the world some earning 7 or 8 figures a year online and offline.
Darin is a contributing author to the NO BS Price Strategies book with Dan Kennedy, the millionaire maker.
Darin is America’s #1 lead generation specialist for small businesses. Last year he and his business partner Andy O’ Mara generated over 5,000,000 new customers for small business owners. Darin is a co creator of the Kids Bowl Free summer bowling program that now has over 1,000 centers participating and over 5,200,000 children registered in just the first four years.
Submit your questions live on the webinar or in advance to email@example.com.
Authority Marketing in a COVID-19 World Office Hours: Referral Marketing
with host Rusty Shelton
Join Senior Marketing Strategist Rusty Shelton and his guest Michael Scoirtino as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to referral marketing. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
Mike Sciortino, #1 best-selling author of Gratitude Marketing: How You Can Create Clients for Life, is a keynote speaker, trainer and successful business owner with over 30 years of experience working with businesses and developing and delivering proven, time-tested dynamic sales and marketing applications in retail, wholesale, traditional, and alternative investments.
Gratitude Marketing was the #1 best-seller in 10 Amazon categories including Marketing & Sales, Business Leadership, Business Mentoring & Coaching and the Financial Services Industry.
Mike has been featured or quoted in a number of publications including The Wall Street Journal Voices, Inc., Smart Business, CMS newswire and Employee Benefit Advisor.
Mike is founder and CEO of Gratitude Marketing, a firm specializing in helping businesses grow through carefully nurturing long-term relationships. He has discovered how implementing a Gratitude Marketing system in businesses can increase client retention, increase client referrals and increase revenues.
Submit your questions live on the webinar or in advance to firstname.lastname@example.org.
Recorded on Thursday, May 13.WATCH NOW
Authority Marketing Office Hours: Harnessing Humor in The Age of COVID-19
Join Senior Marketing Strategist Rusty Shelton and his guest Karyn Buxman as they answer your questions and jump in to help you with your projects and biggest road blocks when it comes to marketing, messaging, speaking and growing a business. During this webinar, we want to hear from you and help you and your business navigate and succeed in these turbulent times.
Karyn Buxman is an international speaker, successful author, and neurohumorist (living at the intersection of the brain and humor). Karyn is a pioneer in the field of applied humor, starting with her masters thesis in graduate school and now continues her partnerships with leading neuroscientists. Today Karyn helps leaders—and those they serve—achieve peak performance and optimum health through the art and science of applied humor.
More than 500 organizations—including NASA, the Mayo Clinic and the Million Dollar Round Table have hired Karyn to entertain, educate, and inspire their audiences again and again. She is one of 249 people in the world—and one of only 52 women—to be inducted into the National Speaker’s Association’s Speaker Hall of Fame. Karyn’s mission: To improve global health, business, and peace through laughter and heal the humor-impaired.
*Recorded on May 20th.WATCH NOW
Other Complimentary Resources
ForbesBooks Uncertain Times Podcast Series
No one has been unaffected by COVID-19, especially businesses. How are they coping? Are they surviving and thriving? Each week ForbesBooks Radio’s Joe Pardavila talks to business owners about what they’re doing to keep their companies alive.LISTEN NOW
Dan Kennedy's Recession Rescue
Get 6 Of Dan Kennedy and Bill Glazer’s best recession rescue audios from 2008 and 2009 to 250 individuals. These sold for over $1,300…yours free. These tools can help you save your business or grow your business even with the headwinds we’re all facing today.DOWNLOAD
ForbesBooks Author Verne Harnish provides the best “plain english” explanation of the CARES Act.READ MORE
$10K Small Business Emergency Grants
21 Hats partner Alice is offering $10,000 emergency grants for small businesses.VISIT
Early On, We Talked Pricing, Hiring, Firing, Marketing. Now We Talk Survival.
Chief Content Officer of 21 Hats Loren Feldman and five business contributors talk about the impact they are seeing COVID-19 having on small businesses and the economy six weeks in.READ MORE