Bernie Cronin

Speaker, Consultant, and Trainer

Bernie Cronin, CMS, is a dynamic speaker, consultant and trainer with decades of sales and sales management experience with the Sandler Sales Institute. Bernie has studied with prominent acting coach Eric Morris and participated in the Burt Reynolds Institute for Film & Theatre’s Emerging Playwrights group. He has also collaborated with former Blue Man Group member, Frank Licari. Bernie lives in Delray Beach, Florida, where he treasures his most important cast of characters – his wife, four children, eight grandchildren, and a long list of friends.


If You Can't Act, You Can't Sell

Publication Date: November 2015

Make Every Role You Perform in Life A Successful One

Whether you are starting a business in Tokyo, getting married in London or auditioning for Broadway, the odds of success often seem pretty slim. Only the right combination of planning, preparation and performance will get you the sale, the love of your life or that star role. In If You Can’t Act, You Can’t Sell, you will discover how the worlds of theater, business and life are all connected. By recognizing their connections in your life, you can take the right steps to be successful in all that you do. Let Bernie Cronin share over four decades of sales and theater experience, as he weaves together art, science, spirituality, psychology and economics into an eye-opening look at life. Learn how to:

  • View the world as a series of performances
  • Prepare and plan for every interaction
  • Read and understand your audience

Whether you are selling a product, speaking to a group or attending a dinner party, this book will help you bring down the house every time.

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