Greg Alexander

Founder and Chief Investment Officer, Capital 54

Greg Alexander is the Founder and Chief Investment Officer for Capital 54. Greg contributes to the family by deciding which entrepreneurs to bet on, and which firms to invest in. He contributes to entrepreneurs by helping them scale and exit their firms by sharing how he scaled and exited his. Greg operates at the intersection of strategy and domain know-how. His proven process for scaling and exiting boutique professional services firms is the cornerstone of value that Capital 54 provides to its investments. Greg is passionate about creating financial independence for all. Prior to opening the family office, Greg had two careers spanning 25 years. He co-founded SBI, a professional service firm, and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest. Prior to SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is a published author and his podcast and Company TV series on Sales and Marketing insights from B2B thought leaders and growth experts, set an industry benchmark. Greg is an active member of YPO and several private peer organizations including being the founder of Collective 54.


The Boutique

Publication Date: October 2020

What is a boutique?

A boutique is a professional services firm past the start-up stage but prescale. Examples can be found in consulting, marketing and advertising, IT services, etc. It’s basically anyone who sells their expertise.

There are 1,465,900 boutiques. This book is for them.

It is about what firms at scale do. It is about what boutiques need to do to scale. And this knowledge gap between those at scale, and those not at scale, makes all the difference.

There is about $2 trillion spent per year on professional services. Those at scale capture most of it. If you want a bigger piece of the pie, you must scale.

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers.

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