John Burns and Chris Porter

Founder and CEO of John Burns Real Estate Consulting, Chief Demographer at John Burns Real Estate Consulting

John Burns has helped executives form demographic-based strategies for more than 27 years. He wrote this book to create clarity for himself and his clients. John is a highly regarded consultant and speaker, and is the CEO of John Burns Real Estate Consulting.  He earned his BA in Economics from Stanford University and his MBA from UCLA.

Chris Porter is Vice President and Chief Demographer at John Burns Real Estate Consulting, where he has helped many executives anticipate demographic shifts over the last decade. He earned his BA in Economics from Princeton University and his MS in journalism from Northwestern University.


Big Shifts Ahead

Publication Date: October 2016

Huge Demographic Shifts Explained and Quantified for Decision Makers Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.

John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to:

  • plan your business better;
  • support your decisions with facts; and
  • clarify the demographic confusion using the groupings and frameworks used in this book.

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