President, Mather Economics
Matt Lindsay has over 25 years of experience in helping businesses increase operating margins and grow revenue through economic modeling and analytics. Over the past 19 years, he has developed pricing strategies and predictive analytics models for clients including the Intercontinental Exchange, Gannett, The Home Depot, NRG Energy, Tribune, IHG, McClatchy, the Walton Foundation, Coca Cola, UPS, Dow Jones, Chick-fil-A, Clorox, Scientific Games, The Georgia Lottery, and The New York Times.
Matt began his career with the corporate Economics Group of United Parcel Service measuring price elasticity and marginal network costs to improve profitability. Before founding Mather Economics, Matt worked with Arthur Andersen in the firm’s Atlanta strategy practice. His extensive experience in marketing spend effectiveness optimization, customer retention, analysis, and predictive models have been used to support strategic pricing decisions, marketing initiatives, and customer acquisition tactics, ultimately generating millions of dollars in incremental profits for his clients.
How To Succeed in the Relationship Economy
Publication Date: April 2017
In our changing consumer landscape, it’s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organizations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organization’s culture to focus on both human relationships and analytics and grow a healthier financial bottom line.
Learn how to:
•find customers willing to build a long-term relationship
•invest in loyal customers without going bankrupt
•understand the impact of pricing
•explore the power of big data with common sense
•discover deeper customer needs