Peter J. Tanous

Founder and Chairman of Lynx Investment Advisory, LLC

PETER TANOUS is chairman of Lynx Investment Advisory, an investment consulting firm headquartered in Washington, DC. He has over forty years of experience in finance. A graduate of Georgetown University, he serves on the university’s investment committee. Tanous has a long writing history and has authored and co-authored several books, including Investment Gurus, where he interviewed investment stars, top Wall Street money managers, and Nobel prize-winning economists. Tanous serves on several corporate and nonprofit boards of directors. He lives in Washington, DC with his wife, Ann.


The Pure Equity Plus Plan

Publication Date: September 2021

A must-read for anyone hoping to master their financial future.

Investment advisor Peter J. Tanous unravels the many myths surrounding risk, stock market gains and declines, and getting rich. Peppered with personal anecdotes and intelligible lessons, The Pure Equity Plus Plan offers a clear path to wealth for young investors with a minimum of effort and a maximum of historical evidence.

Backed by years of experience, Tanous clarifies diversification and probability by supplying the reader with tidbits of economic history that simplify stock market investing, making it comprehensible for even the first-time investor. Current investment theories practiced widely are debunked and replaced with an easy-to-use system―the Pure Equity Plus Plan―in this profoundly simple, yet deeply researched book.

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