Founder, The Adventure LLC
Steve is a professional speaker and business advisor known for his edgy, no-spin-zone perspective. He’s the son of the co-inventor of the 8-track, played on the PGA Tour, worked in the copper mines of Arizona, and even worked in Hollywood. Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Boeing Commercial Airplane (the 777 launch), Nordstrom, Starbucks, Caterpillar, Philips Electronics, Coca-Cola, and Halliburton, to name a few. He has also consulted for most of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo. Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference.
Publication Date: February 2017
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your “secret sauce” and get their “better-than-you” version on the market faster than you can say “Usain Bolt.”
Better customer service? Guess what? All of your competitors say they provide the best customer service. It’s a wishy washy phrase . . . a vague generality with no meaningful specific. Better pricing? You’re kidding, right? The company that lives on price dies on price. More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
You must create an ‘Uncopyable Attachment’ with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn’t found by going “outside the box”―you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.