Susan A. Lund

President, MR3

Susan A. Lund is the president of MR3, a metrics-driven sales, leadership and productivity consulting firm in Minnetonka, Minnesota. Susan has 30 years of experience in business, sales, sales leadership, sales coaching, sales training, productivity and executive coaching. Prior to founding MR3, she hired, trained, coached and motivated more than 3,000 executives, sales and marketing executives, managers, and sales reps and led a sales team from $5M in sales to $139M in sales in less than three years.

Susan is an expert, speaker, trainer, coach, and consultant with experience in financial, health care, manufacturing, professional services, technology, and nonprofit industries. She has an undergraduate degree in organizational communication, a M.A. degree in human development with an emphasis on adult learning, instructional design, and productivity. Susan has acquired an executive M.B.A. from The University of St. Thomas and executive certifications in strategic marketing and strategic finance from Wharton and the Kellogg School of Business at Northwestern University.

She is also a certified coach, speaker, and member of The John Maxwell Team. She has personally developed three teams from ordinary to extraordinary performance to earn awards as the #1 Sales Leader, #1 Launch Team, and twice has been the recipient of the prestigious President’s Club Award. Her proven track record in business, sales leadership, speaking, training, coaching, and consulting is equaled only by her ability to help senior executives, sales managers, and sales professionals achieve dramatic sales growth and gain a competitive advantage. Susan lives in Minnesota with her husband. She enjoys spending time with family, being outdoors, and giving back to the community.


Ignite Your Selling Potential

Publication Date: May 2015

You’re in the drivers seat, take the wheel and ignite your selling potential! Experience results within 90 days. In Ignite Your Selling Potential, Author Susan A. Lund reveals a practical roadmap with 7 Accelerators™ to inspire, equip and empower you, your team and your organization to drive profitable revenue and results fast. You will gain access to proven strategies and principles that work to bring about the growth you desire and catapult your organization to greater success. You will learn how to:

  • Avoid hazards and navigate around challenges to your desired destination
  • Realize and maximize your selling potential and your teams’ selling potential
  • Get everyone on the same page to create a consistent, repeatable client experience
  • Transform activity into productivity® to gain a competitive advantage
  • Gain visibility and accountability and fuel stronger relationships

Regardless of your challenges and where you are, you will gain access to proven strategies and steps to navigate around your challenges to your desired destination. When you apply what you learn and practice the fundamentals, as an individual, team or organization, you will realize sustainable results. This book is for anyone who aspires to grow, succeed or partner with sales to generate predictable, sustainable revenue and results.

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