Tony Falkenstein

Founder & CEO, Just Water International

Tony Falkenstein is the majority shareholder in Just Water International. His passion for entrepreneurship and business education have helped launch the Onehunga High Business and Building & Construction Schools. Tony was inducted into the New Zealand Business Hall of Fame in 2008. In 2010, he was appointed an Officer of the New Zealand Order of Merit (ONZM). In 2012, he received the award for New Thinking at the World Class New Zealand Awards. In 2013, he was appointed a Distinguished Alumni of the University of Auckland. In 2014, he received the Alpha Beta Gamma distinction.


The ABC's of Business

Publication Date: November 2015

The rules of business success don’t need to be complicated…just straightforward and easy to follow. This truism is lifted directly from the insights Tony Falkenstein gained over a long, textured and stimulating career in business – a career founded in common sense, tenacity and quick thinking. A deceptively simple handbook for entrepreneurs, The ABC’s of Business is a highly readable collection of lessons from the mind of a reputable entrepreneur and leader. Styled as a pep talk, Falkenstein’s book is littered with indispensable wisdom gathered from a series of Falkenstein’s highs and lows. It is recommended you reread a section every 21 days (See “H is for Habit”). The wisdom espoused is invaluable, widely applicable and timeless. ―Dr. Graeme Camp, University of Auckland Business School

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