Vince Thompson

Founder, Chairman and CEO, MELT Sports/Culinary/Entertainment

Named Chief Marketer Magazine’s 2020 Top 200 Agencies, Sports Business Journal’s 2019 “Power Players”, Atlanta Business Chronicle’s 2018 “Most Admired CEOs”, Atlanta Magazine’s 2020 and 2019 Power 500 Players and Biz Bash’s Top 500 Event Producers, Vince Thompson is an award-winning brand builder and one of the nation’s top sports marketers.

In 2000, Thompson founded and has built MELT into one of the nation’s largest independent sports and event marketing agencies. This includes MELT’s 20-year representation of The Coca-Cola Company, activating 17 consecutive Final Fours, 7 consecutive seasons of ESPN College GameDay, FIFA, MLB, MLS, NCAA, Nascar, PGA and Olympics. Clients include AFLAC, Boy’s & Girl’s Clubs, Coaches VS Cancer, Core Power, Crook & Marker, GA Crown, Giving Kitchen, H-E-B Supermarkets, Intercontinental Hotel Group, KIA, Powerade and Wellstar Health Systems.

MELT is a full-service agency offerings its clients brand strategy, event and experiential marketing, social and digital media and sponsorship strategy and consulting.

Thompson, a 1984 graduate of Auburn University, was a Student Assistant in the Sports Information Department and a Sports Editor for The Auburn Plainsman. This led to the formation of MELTU, an award-winning intern program for college students. As a pivot during Covid-19, MELTU has gone virtual reaching hundreds of students. He lectures at universities, is featured in national publications, appears on The Paul Finebaum Show, sits on boards of Samford and UGA and his forthcoming book “Building Brand You” will be released in August.

MELT’s awards include 2019 CCA Award, 2019 Summit Award, 2019 ABA Company of Year, 2018 Shorty, 2018 Drum Marketing USA, 2018 Interactive Marketing, 2018 Event Marketer’s 100 “IT” List, 2018 American Business, 2018 Shopper Marketing Effie, 2018 PR News Social Media, 2018 Cynopsis Sports Media, 2018 Cynopsis Social Good, 2017 Event Marketer, 2017 and 2015 ABA Agency of The Year, 2015 Cynopsis Social Good, 2014 Cynopsis Brand Marketer, Event Marketer EX Award, Biz Bash Top 50 Event Producer and Adweek Buzz Award. Thompson has received the 2015 ADA Father of The Year Award, 2015 Wellspring HOPE Award and Showcase Group’s 2014 Rise Award.


Build Brand You

Publication Date: December 2020

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