Marketing Speak Episode 101: The 7 Pillars of Authority Marketing

There’s a difference between having authority and leveraging your authority. If you don’t have authority, there’s no point in trying to leverage it yet; you need to spend some time building it first. If you already have authority, it’s important to leverage it in effective, credible ways that don’t undermine the way your audience perceives you. Whether you’re still building authority or are ready to leverage it, authoring a book can be an incredibly powerful strategy.


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