Building authority is a strategic process.
For authors of our Business Journals Books and ForbesBooks imprints, we offer our Authority Marketing System®.
Authority Marketing System
We Build and Enhance Authority in Three Vital Ways
Most entrepreneurs approach authority building in an uncoordinated, ‘shoot from the hip’ way. This leads to frustration and lackluster results. The Authority Marketing System is a coordinated and proven multi-prong approach to strategically and systematically building authority, celebrity, and expertise for business leaders. The Authority Marketing System contains 3 vital parts:
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Part 1: Personal Authority Brand Website
People buy people, not corporations. For most entrepreneurs and business owners, all thought and money is deployed to a corporate brand. The problem is that people buy from people, NOT corporations. For good or bad, your personal brand is what Google says it is. While your book is being developed, we conduct an online brand audit and build your personal authority brand website, which will become your authority brand’s online digital hub.
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Part 2: Branding, Visibility, and Marketing in the Business Journals or Forbes Ecosystem
The Authority Marketing System provides a unique, one-of-a-kind opportunity for authors to build and promote their thought leadership platform to over 14.6 million readers of The Business Journals or 71 million readers of Forbes. The Business Journals, comprised of 43 business weeklies, is America’s largest local business media company. Forbes, the largest business magazine in the world, is published in 28 languages and 70 countries. Authors are afforded the opportunity to align themselves with one of these iconic brands to accelerate their personal branding, visibility, and marketing initiatives.
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Part 3: PR & Media
People don’t believe what you say about yourself, but they do believe what other people say about you, especially the media. Working with our News & Experts team, the Authority Marketing System includes print publicity campaigns to drive your exposure and build your credibility.
