Dr. Doug Depew Uses His Book To Win New Patients"New patients are really surprised when we offer them the book and when they realize that I actually wrote the book. It’s helped to solidify me as THE orthodontist to go to in my area, so it’s been a huge practice builder."
“I first heard about Authority Marketing while attending a conference in which Adam Witty was speaking about Authority Marketing and about how writing a book is a big part of establishing yourself as an authority in your area of expertise. I had already been thinking about writing a book and his presentation pretty much convinced me. I began working with Advantage later that year. They are a great group of folks committed to helping me every step of the way. For me, it was about a 7-to-8-month process from conception to publication and I had someone help me with organizing the book and writing the book. My book planner was really, really good and the team helped me with several rounds of edits, artwork for the custom cover, and much more. My book is a guide to attempt to help patients and parents who are going through or interested in going through orthodontic treatment. Besides going over many of the things that people may encounter during treatment, it makes the point that orthodontic treatment is a lifetime investment and you should not skimp on finding the best orthodontist possible for yourself or your child. It goes on to explain how to find a great orthodontist in your area. Of course, the book is available online, but we use it primarily in our practice as an elevated brochure. Anyone interested in orthodontic treatment, receives the book. I’ve been really amazed at the response. New patients are really surprised when we offer them the book and when they realize that I actually wrote the book. It’s helped to solidify me as THE orthodontist to go to in my area, so it’s been a huge practice builder. If you’re interested in taking the plunge and writing your own book about your professional area of expertise, look no where else than Advantage books!”
Dr. Doug Depew
Orthodontist at Depew Orthodontics