VP of Member Development
Adele and her colleagues form a masterful team of VPs within our Member Development department. Their collective aim is to vet the pool of potential authors who come through our doors. Once a qualified business owner has expressed interest in publishing a book, they are passed on to Adele — who then conducts a thorough exploration of their questions, hesitations, concerns, and desires with regard to book publication. If she finds that there is alignment between their professional goals and our service offerings, she can confidently move forward. When not speaking to potential authors by phone, Adele is hosting them at our flagship office in Charleston for a patented Authority Marketing Blueprint Day. During an AMBD, she outlines our value proposition, explaining in detail why Advantage|ForbesBooks is better suited than any other publisher to write, publish, and market their book.
A thriving entrepreneur herself, Adele draws on her expertise in the realm of consumer goods when interacting with prospective Members. Armed with an entrepreneurial sensibility, she is better able to understand their business goals, and offer sharp insight into how a book could be leveraged in pursuit of those goals. She and other VPs are likewise involved in the outline creation of a Member’s book, sitting in on phone calls with the project editor, ghostwriter, and Member. She fastidiously ensures that every Member who signs with Advantage|ForbesBooks is at a point in their career where book publication makes sense and will generate a return on investment. “Their success is our success,” she says, “I have to focus on the best interest of the Member.”
Prior to joining Advantage, Adele served as a marketing consultant with iHeartMedia for over five years. Her focus centered on developing strategies to promote, sell, and distribute goods and services to her clients’ target audience. She has taken on a number of roles in the non-profit sphere, from event coordination to youth coaching for The Cal Ripken, Sr. Foundation. At present, she serves on the Board of Camp Rise Above, which provides life-changing camp experiences to children with serious illnesses, disabilities and challenges. Adele holds a Bachelor of Science in Sport and Entertainment Management from the University of South Carolina, where she was a 4 year varsity starter on the USC Softball team. Facebook COO Sheryl Sandberg is among her favorite authors.