Alexa is among the remarkable writers on our Authority Institute team. She produces both long- and short-form content, from sharp social copy to rich blog articles. She is responsible for capturing the unique voices of our Members across a host of social media platforms. She crafts original content to reflect their values, build their Authority, magnify their professional presence, and help them work toward their professional goals.
She curates industry-specific content for the Member, then writes compelling copy to help grow their social media presence and authority within their industry. To ensure she has a tight grasp of their industry and subject matter, she reads their book and makes an effort to get to know the Member, posing questions about their likes, interests and hobbies beyond work. She also handles correspondence with the Member’s audience on LinkedIn, Twitter, and Facebook.
Alexa graduated from Virginia Tech with a degree in Public Relations. Armed with a strong desire to work in communications, she had a number of internships in marketing with companies like Richmond SPCA and Habitat for Humanity, and took international mission trips with the latter. Having always had a passion for writing, she found Advantage upon her move to Charleston, and has been busy crafting copy for our Members ever since. Alexa is a Member of AMA, and her favorite author is Malcolm Gladwell.