Alison Morse

VP of Member Development

As VP of Member Development, Alison Morse leads top industry thought leaders in building their field authority and business through authorship, marketing, and speaking. Alison guides healthcare leaders in leveraging a published book to spur business and brand growth.

Prior to joining the Advantage|ForbesBooks Team, Alison honed her strategic marketing expertise through her experiences with Boston Common Magazine and the internationally renowned Christie’s Auction House. She gained invaluable expertise while marketing a lifestyle publication to a high-end, savvy reader. With this strong publishing background, Alison has successfully transitioned her expertise to collaborating with Members to create field-related books aimed at driving authority and business growth.

With the Advantage|ForbesBooks Team, Alison has worked with dozens of doctors and other healthcare professionals to ultimately help them, through the power of authority and brand development, grow their practices. Lead generation and the implementation of better systems and processes are among the numerous ways Members have immensely benefitted from Alison’s expertise and the Advantage|ForbesBooks community.

In today’s competitive market, professionals in the health field need to find ways to meaningfully differentiate themselves to achieve business and brand growth. Alison believes in the power of a Advantage|ForbesBooks publication in better connecting Members with their customers and patients. By leveraging the powerful ForbesBooks brand name and platform, Members can gain recognition as top industry thought leaders and enact positive industry change.

Alison’s personal interest in the healthcare industry stems from her family; her father, an eye doctor, and her grandfather, a Chief of Cardiology. Outside of the office, Alison can be found working with her husband on their entrepreneurial real estate enterprise and spending time with her daughter, Bella.

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