Upside: The Business Growth Podcast

Welcome to Upside: The Business Growth Podcast, a podcast for entrepreneurs and leaders focused on finding the biggest possible upside in business, and in life. Every week on Thursdays we publish a new interview with authorities in entrepreneurship, leadership, and business growth to help you on your journey of business and personal growth. Upside is hosted by entrepreneur, speaker, and bestselling author Rusty Shelton and sponsored by Advantage|ForbesBooks.


049: Jacob Baadsgaard on Disruptive Advertising

After growing one of his first PPC clients from 25 to 250 employees, Jacob realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising.

In the four years since its founding, Disruptive Advertising has grown from two employees working in Jacob’s basement to a flourishing agency with more than 90 employees and a run rate of over $12 million- putting it at #145 on the 2017 Inc 500 list!

Jake has spoken at numerous events and webinars including SMX, Kissmetrics,  Create Nation, Unbounce, PRSA, Starfest, VWO and others and has a gift for both entertaining and educating his audience.

Do you like what you hear? Learn more about how you can lead your field.

048: Carl Gould on The 7 Stages of Small Business Success

Carl Gould is a business growth expert who advises organizations to get to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. His consulting firm has mentioned the launch of over five thousand businesses in 35 countries, and his team of mentor coaches have conducted over 75,000 sessions with entrepreneurs and executives worldwide. He has advised over 100 of the Inc. 500/500 Fastest-Growing Companies.

Carl has written seven books on the subject of business strategy, leadership and personal growth, and co-authored “Blueprint of Success” with Stephen R. Covey and Ken Blanchard. He co-hosts “Quit and Get Rich”, a weekly radio program, and is here today to share his insights from working with top companies from around the world.

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047: Dr. Daniel Klauer – Achieve Your Victory

Dr. Klauer is a lifelong resident of Granger, Indiana. He pursued his Bachelor of Science degree at Notre Dame University and later earned his Doctor of Dental Surgery at Ohio State University. His passion is educating his patients and giving them the tools to live healthier lives, often independent of medications and quick fixes. Since 2013, Dr. Klauer chose to limit his practice, TMJ & Sleep Therapy Centre of Northern Indiana, to treating patients with craniofacial pain, TMD, and sleep breathing disorders. As he learned to identify the origin of patients’ pain and sleep problems, it became increasingly clear that he could drastically impact their lives – now and in the future. Dr. Klauer is board certified with the American Board of Craniofacial Dental Sleep Medicine and is also Diplomate Eligible with the American Board of Oralfacial Pain. In addition to treating patients at his practice, Dr. Klauer is a sought after lecturer for dental professionals across the globe. Outside of the office, Dr. Klauer enjoys an active life with his wife and four young children. He is the author of Achieve Your Victory: Solutions for TMD and Sleep Apnea.

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046: Innovation and Business Growth with the most fun dentist I know, Dr. Nammy Patel

As graduate of  the University of California’s School of Dentistry, Dr. Patel is a leader in the movement to bring environmental health and well-being into the dental world. Dr. Patel has been in practice for 13 years. She believes in providing her patients with more than just world-class dental care. She also helps patients recognize the vital connection between dental health and whole body health.

From the spa like comforts to high-tech non-invasive treatments, every aspect of her practice is thoughtfully designed and focused on cosmetics, comfort, and your lifelong health.

Her mission in life is to help people live longer joyful lives and to build a nonprofit to help the underserved in India. Currently, she is writing a book, Age in Style, a guide to a youthful smile and healthy living with ForbesBooks.

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045: Randy Nelson – Growth As An Entrepreneur

Over the past 27 years, Randy Nelson built and eventually sold two successful businesses which have produced over $1 billion in sales. He is currently the CEO of Gold Dolphins, LLC, a coaching, speaking and consulting firm for entrepreneurial leaders and their leadership teams. Randy is a founding member of the Raleigh, NC chapter of the Entrepreneur’s Organization (EO). He has been a member of Vistage since 2004, and has attended the EO Birthing of Giants and EO Advanced Business Program at MIT, and the EO London Business School. Nicknamed the “Triangle’s Yoda”, he has a lifelong passion and successful track record for entrepreneurship and leadership. He served six and a half years as a Lieutenant in the Navy Nuclear Engineering Program, completing three years on the USS James Madison, a Nuclear Ballistic Missile Submarine from 1984-1987.

Randy Nelson is a contributor to Forbes, and was selected as one of the initial authors to publish under the brand new ForbesBooks imprint. His first book in his Decision Series for Entrepreneurs®, The Second Decision, is an Amazon # 1 best-seller. Randy has served on the General H. Hugh Shelton Leadership Center Advisory Board at NC State University in Raleigh, NC for the past 15 years, chairing the Board in 2014-2015. General Shelton served as the nations’ #1 military advisor to both President Clinton and President George W. Bush during his service as Chairman, Joint Chiefs of Staff (1997-2001).

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044: Peter Horst on Modern Marketing

Peter Horst is a Fortune 500 CMO, having led marketing teams at Hershey, Capital One, TD Ameritrade and others. He’s built and managed some of the world’s most iconic brands and marketing campaigns. Peter now leads CMO Inc, a marketing consultancy, where he advises companies on brand and marketing strategy. He’s also a Forbes contributor, highly-rated keynote speaker and author of the book Marketing in the Fake News Era.

 

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043: Ben Lehrer on Relational Finance

Ben is a seasoned finance and investment professional with 15 years of experience ranging from start-ups to Fortune 50 companies. He is the founder of First Water, a Relational Finance firm providing finance function transformation and capital solutions to small and midsize businesses (SMBs) and private equity portfolio companies. Since inception, First Water has partnered with dozens of companies, private equity firms, credit funds, and family offices to drive better business visibility, accelerated growth, improved profitability, and efficient execution on capital and transaction initiatives.

Prior to First Water, Ben served in multiple institutional investment roles in New York City. He was a member of the Private Equity team at Fortress Investment Group, part of the Global Structured Solutions Group within the Fixed Income Capital Markets division of Citigroup, and an Investment Officer for credit opportunities and internal M&A for CapitalSource Finance. Over the course of his career, Ben has played an integral role in the execution of over $5B in debt and equity transactions.

Ben graduated from The Wharton School at the University of Pennsylvania with a B.S. in Economics and concentrations in Finance and Accounting. He is a Chartered Financial Analyst, a holder of the FINRA Series 79 and 63 securities licenses, an Eagle Scout, a former competitive chess player, and the author of the upcoming book Relational Finance: Better Teams. Better Growth. Better Deals.

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042: Denise Walsh on Finding Your Ultimate Potential

Denise Walsh has helped over a million people find their purpose and fulfill on their God-given destiny. She started her career by working with families at a local mental health agency as a clinical psychologist, and has continued on to use her talents with It Works Global to build a large team of motivated, positive, and enthusiastic business owners. Her impact as a leader in the direct selling industry as a top income earner with It Works has given her a unique insight on what drives people to action.

As a certified trainer with Jack Canfield, an elite coach with the John Maxwell Team, and the author of the Amazon best-seller, Retire Your Husband, Denise knows how to tap into a person’s ultimate potential and find their greatness. In her new workbook, she’s tapping into a combination of cutting-edge neuroscience, Biblical principles, and captivating real-world stories.

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041: Dr. Joseph Galati on Eating Yourself Sick

Dr. Joseph S. Galati, a native of Long Island, New York, was raised in a family where good nutrition and family were ways of life. Today, his practice, Liver Specialists of Texas and the Metabolic and Fatty Liver Center, is devoted to the care of patients with all facets of liver diseases, obesity, fatty liver, and nutrition-related disorders.

Dr. Galati has been involved in clinical research in liver disease for the past thirty years, conducting studies in viral hepatitis and non-alcoholic fatty liver disease. A Fellow in the American Association for the Study of Liver Diseases and American College of Gastroenterology, Dr. Galati has been an invited speaker both nationally and internationally, having lectured in Latin America, Europe, and Asia. He is a Diplomat in the American Board of Internal Medicine-Gastroenterology. Currently, Dr. Galati is the Medical Director of the Sherrie and Alan Conover Center for Liver Disease & Transplantation at Houston Methodist Hospital, one of the finest hospitals and research institutes in the United States.

He is the founder of Your Health First Education, a 501(c)(3) organization whose mission is to provide education and support to the public, raising awareness about liver disease, obesity, alcohol abuse, nutrition, disease screening, and early intervention. He is the author of Eating Yourself Sick: How to Stop Obesity, Fatty Liver, and Diabetes from Killing You and Your Family.

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040: Larry Miles: It’s That Simple

Larry Miles is a Principal of AdvicePeriod, a firm whose mission is to reinvent wealth management. His primary focus is providing strategic leadership for growth and profitability, while driving and maintaining a culture of excellence.

Over a nearly two decade career, Larry has developed a wealth of leadership and business development experience. His teams have won “#1 Best Place to Work in Los Angeles” two different years at two different companies—the only leader to ever accomplish this.

Larry earned a Bachelors degree from Amherst College, a Masters from the London School of Economics, and has taught courses at the Massachusetts Institute of Technology. He is a member of Young Presidents Organization and is the author of It’s That Simple – a book on how to build the professional services firm of the future, due out later this year.

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039: Kevin G. Armstrong on The Difference Between Leaders and Managers

Kevin G. Armstrong is an author, speaker, business advisor, disruptor and authority in implementing simple, proven management solutions – but simple doesn’t mean easy.

In his diverse and accomplished career, he has taught at the high school and college levels, owned and sold small businesses, been an investment firm top seller, and worked in management as a VP at the corporate level, overseeing agencies throughout North America. Kevin has decades of experience helping business owners—from “mom and pops” to Fortune 500s—get more out of their business. Kevin currently leads a group of advisors at the Interdependent Training Group (ITG) which advises business leaders on creating clear vision and implementing strategies to hold their management teams accountable for delivering on their vision.

For the past 20+ years of his career, Kevin has studied the important differences between the roles of ‘leader’ and ‘manager’ in business. His speaking engagements expand on this concept in an interactive, thought-provoking manner which disrupts current thinking and leaves audiences with a new understanding of how leaders can be leveraged through exceptional management to achieve business and personal success. Kevin is the author of The Miracle Manager: Why True Leaders Rarely Make Great Managers

 

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038: Tarek Morshed on Navigating the Real Estate Market

Tarek Morshed is an expert on all things Austin, Texas. He is known for impactfully navigating business leaders, entrepreneurs and creatives through the city’s rapidly changing real estate market – as well as its cultural scene – as a Platinum Top 50 Realtor and purpose-driven entrepreneur.

One of Sotheby’s market leaders in Austin, Morshed represents clients buying and selling premiere residential real estate in Central Texas. A resident of Austin for over 20 years, he bought his first investment property as a student at University of Texas. Before graduating, Morshed had invested in a handful of single-family homes and a small apartment complex. These experiences gave him an acute sense of Austin’s dynamic economy and the challenges of buying and selling across multiple types of real estate.

In addition to his Austin Platinum Top 50 status, Morshed is a Texas Monthly 5-Star Professional, a member of the Institute of Luxury Home Marketing, a Certified Luxury Home Marketing Specialist, a member of the Austin Chamber of Commerce and a member of the board of the Greater Austin Asian Chamber of Commerce.

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037: Eduardo and Erica Campos – From Problem Solving To Solution Design

J. Eduardo is a seasoned strategist who designs sustainable solutions by building bridges across diverse groups. After creating business growth opportunities on four continents through his leadership roles at PwC, Embraer, and Bell Canada, he spent thirteen years at Microsoft, first as a cybersecurity advisor, then leading innovative Microsoft projects at the highest levels of government in the US and abroad.

Today, J. Eduardo is realizing his dream of building a better tomorrow by leading his consulting firm, Embedded Knowledge, Inc., to develop value propositions, customize business strategies, and form partnerships that enable organizations and entrepreneurs to design creative solutions for their complex problems.

Erica is seasoned compliance professional who is passionate about using her skills to build transparent, ethical, and sustainable relationships across diverse groups. Currently a Compliance senior lead for Microsoft, Erica leverages her twenty-five-plus years in global management roles in large corporations in the financial (ABN Amro Banco Real) and consulting (PwC) industries.

Applying her agile collaboration, influencing, and negotiation skills to support the interests of all stakeholders, Erica has a solid record of designing solutions that mutually benefit all involved.

 

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036: Jason Treu on Social Wealth

Jason Treu is an executive coach who works with executives, managers, and their teams (along with startups) to maximize their leadership potential and performance, and build and execute their career blueprint.

He’s the best-selling author of Social Wealth, a how-to-guide on building extraordinary business relationships. He was a featured speaker at TEDxWilmington 2017, where he debuted his breakthrough team building game Cards Against Mundanity. Finally, he is the host of the Executive Breakthroughs podcast which brings game-changing CEOs, entrepreneurs, and experts that share their breakthroughs and breakdowns.

 

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035: Kay Salerno and Shila Morris, From Rags to Restaurants

Shila Morris worked her way up after her parents put it all on the line to purchase the Squeeze In restaurant in Truckee, CA. With a passion for education, she turned a once struggling business into 5 family owned locations and a rapidly expanding multi-million dollar franchise company. A John C. Maxwell certified speaker, trainer, and coach, she continues to grow Squeeze In in her role as President while consulting with independent restaurant owners to begin, build, and grow their own businesses!

Kay Salerno grew up serving at the Squeeze In restaurants and learned early on how to manage and market the company. With a flare for capturing an audience, she went on to serve as President of the social media marketing company, YoungSocial. She has trained BY Facebook and has been featured in Forbes for her social media strategy and implementation. In her role as Vice President of Squeeze In, Kay uses her John C. Maxwell certification to both grow the family business and to teach, coach, and train independent owners to achieve their restaurant dreams too!

To find out more, pick up the book From Rags to Restaurants.

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034: Geoff Colvin on The Upside of the Downturn

Geoff Colvin is an award-winning thinker, author, broadcaster, and speaker on today’s most significant trends in business. As a longtime editor and columnist for FORTUNE, he has become one of America’s sharpest and most respected commentators on leadership, globalization, wealth creation, the infotech revolution, and related issues.

Geoff’s latest book is Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will. The New York Times calls it “profound.” His groundbreaking bestseller Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else received the Harold A. Longman Award for Best Business Book of the year and has been translated into more than a dozen languages. Geoff’s book The Upside of the Downturn: Management Strategies for Difficult Times was named the best management book of the year by Strategy + Business magazine.

 

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033: Stephen and Sterling Carter on Success By Design

Sterling Staffing Solutions, headquartered in Sugar Land, Texas, and founded in 2011, staffs more than 800 physical, occupational and speech licensed therapists, nurses and medical social workers throughout Texas and Oklahoma. It has twice won the Gold Stevie Award in the category of Minority Owned Business from The American Business Awards in 2017 and 2018. It also won the Gold Stevie Award in the category of Veteran Owned Business in 2018. The business has been named to the Inc. 2017 5000 list for the second consecutive year. It was a 2017 Black Enterprise Family Business of The Year Finalist and won the Greater Houston Black Chamber’s 23rd Annual Pinnacle Award and the Greater Houston Better Business Bureau’s 2017 Pinnacle Award. The business has been featured in local to national publications. For more information visit SterilingStaffingSolutions.com.

 

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032: Tim Thayne on a Restructuring a Company in Times of Distrust

Dr. Tim Thayne is pioneering the movement to eliminate relapse.  After receiving his Ph.D. in Marriage and Family Therapy from Virginia Tech, he spent the last 25+ years creating coaching models for organizations, owning adolescent treatment programs, and working with families around the world in their homes.  His team’s solution focused approach has led to the development a proven model that supports young people in maintaining the successes and progress found in treatment. His book Not by Chance: How Parents Boost Their Teen’s Success In and After Treatment, and mobile app Rallyest are used by some of the world’s best treatment programs.

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031: Scott Beebe on Business on Purpose

Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast.  Scott and the Business On Purpose team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes.

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030: Jim Rowell on Building a Healthy Organizational Culture through Servant Leadership

After more than 25 years in the corporate world as a professional trainer, supervisor and director, Jim Rowell turned his knowledge to the world of leadership fitness. As the CEO and co-founder of Rising Sun Consultants, LLC, Jim assists clients in building the health and well-being of their organizational cultures. Drawing from a personal passion toward the development of thoughtful leadership practices, he works with executives, leaders, supervisors and their teams to: Increase productivity through smart time and people management practices; Retain and recharge their team members and processes for the benefit of their internal and external company stakeholders; and Prime their organizations for physical, client and/or revenue growth. He is the author of The 10 Keys of Effective Supervision: Building Healthy Organizational Cultures Through Servant Leadership.

 

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029: Willard Barth on The Anatomy of Transformation

#1 Best Selling Author, International Speaker, Business Consultant, Coach and Trainer. Willard Barth has gone from a life of total devastation to being one of the leading consultants in his field. His system and book “The Anatomy of Transformation” is the result of more than 27 years spent working with and observing tens of thousands of individuals and hundreds of companies.

Willard is the Founder of Willard Barth Enterprises. He has been involved in the development of numerous businesses in various industries. He has discovered that for a business to be successful, they must follow a repetitive cycle which he labels “The Anatomy Of Transformation”. This cycle is a 7 Phase process that he has implemented in his consulting and coaching business and has created dramatic results for the people he has worked with.

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028: Dr. Craig Dowden on The Science and Practice of Positive Leadership

Dr. Craig Dowden  is the President of Craig Dowden & Associates, a firm focused on supporting their clients in achieving leadership and organization excellence by leveraging the science of peak performance. A top-ranked speaker and endorsed by the Financial Times for his expertise in delivering exceptional leadership development workshops, Craig has been a regular columnist for various high-profile HR and business publications, including the Huffington Post (U.S.), Financial Post, and Psychology Today. In 2009, Craig was recognized as one of Ottawa’s “Forty under 40” business leaders by the Ottawa Business Journal. He will be a contributor to Forbes.com later this year. Craig’s book is called Do Good to Lead Well: The Science and Practice of Positive Leadership.

 

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027: Alex Lehr on “Pressing the Flesh” Face to Face

Alex Lehr has been in the real estate business for almost 3 decades and is the head of Lehr Real Estate, based in San Carlos, CA (near SF). His real estate expertise has been sought out by The New York Times and KPIX Channel 5 News, where he’s been featured in studio and on location. He and his ‘grassroots’ marketing team speak directly with over 30,000 property owners per year which gives them an advantage of knowing the real pulse of the market along with locating a wide variety of properties to sell ‘off market’. This direct approach towards marketing allows our clients to design their plan for real estate versus hoping their plan will work out as many other agents must do.

 

The real estate concierge vision that Lehr holds for himself and his team is one that they fit into naturally and a reason that professionals from other fields such as attorneys and accountants commonly refer their clients to Lehr with confidence. His clients consist of everyone from billionaires to those barely getting by. As a result, it allows him the versatility to negotiate with a deep understanding of the motivators in the marketplace.

 

Lehr couples the youth and enthusiasm of his marketing team with his decades of experience to create a premier marketing and selling team for his clients to achieve unparalleled results. His new book was released in December 2017. It’s called The Unexpected Sale: Guidance for the Executor of an Estate.

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026: Gregory Gray on Equitable Culture and Purposeful Leadership

Gregory Gray is a husband and father of two daughters, as well as a Leadership and Business Coach. He and his family live on a farm in Southern Middle Tennessee, just south of Nashville, where they raise grass fed beef, lamb and goats for their health and fun.

Gregory Gray is a culture and leadership expert with a passion for coaching. As a business leader, with greater than twenty-five years of experience, he developed a deep understanding of people development, process improvement, and profitable solutions. Since 2010 he has specialized in providing mentoring, training, and coaching to leaders and business owners around the world.

He will coach you in finding Freedom from the chaos, overwhelm and conflicting direction, that many business owners experience due to the demands and struggles of everyday business.

His book, Business Owner Freedom, is coming out in the summer of 2018.

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025: Kathy Longo on Starting a Business that Reflects Professional and Personal Passion

Kathy Longo brings over 25 years of expertise and experience to Flourish Wealth Management. After earning a degree in Financial Planning and Counseling from Purdue University, she began her career at a small firm in Palatine, Illinois where she worked directly with clients while learning to build a viable, client-centric business. She has been quoted as a trusted expert in multiple national and local publications including The Wall Street Journal, New York Times, and Money Magazine amongst others. At the firm level, Flourish Wealth Management was recently recognized by AdvisoryHQ as a top-rated financial advisor in Minnesota for the 3rd year in a row..

 

Throughout her career, Kathy Longo maintained a desire to start a company of her own, focused on delivering her expertise to a dedicated group of clients. Flourish Wealth Management embodies the fruition of that dream and builds off a strong foundation of insight and experience. Kathy is wholly dedicated to improving the life of each client and finds joy in making complex matters simple and easy to understand. She excels at asking the right questions, uncovering new possibilities and implementing the most advantageous strategies for success. Playing such a pivotal role in her clients’ lives remains an honor and a privilege. Her first book is expected to launch in June 2018 and is titled Flourishing Financially: Values, Transitions, and Big Conversations.

 

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024: Nola Peacock on Balancing Life as an Entrepreneur and Parent

Nola Peacock, intuitive parenting coach & trainer, is known for helping, educating and supporting parents and their kids, to create strong bonds, improve communication, and bring harmony into their home.  Nola’s passion for helping kids and their families can be traced back to her experience as a pediatric oncology nurse, where she learned the importance of listening and understanding things through a child’s perspective.  With the sharp increase in depression and suicide rates in youth in the last few years, Nola is devoted to teaching kids & their parents strategies to cope with the pressures of growing up in a fast paced world. She is the author of Honouring Our Kids: How to Encourage Growing Hearts and Minds.

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023: Chris McGoff on Creating a Peak Performance Team and Ending Default Culture

Chris McGoff is a business builder, best-selling author, investor, speaker and advisor to business leaders throughout the world.

He has founded, partnered, and invested in several companies in industries ranging from service and product companies to real estate and cloud based solution providers. He sits on boards and participates in venture funding to emerging companies. Over the past 35 years, Chris has helped hundreds of organizations and tens of thousands of people thrive in the chaos of the modern business environment.

From Silicon Valley to Wall Street, from high tech start-ups to huge government bureaucracies, from the Miracle Mile in Chicago to the war torn streets of Afghanistan, Chris offers understandable, actionable, and time-tested truths about leadership, organizational culture, and getting complicated things accomplished.  Chris McGoff is the author of The PRIMES: How Any Group Can Solve Any Problem, which has become a desk reference for peak performance leaders. His latest book, Match In The Root Cellar: How You Can Spark A Peak Performance Culture was published by ForbesBooks and became a top Amazon best seller.

He is the founder of The Clearing, Inc., a strategic management consulting firm located in Washington, D.C. The Clearing provides consulting, advising, and training services for leaders committed to driving change and causing transformative outcomes for their organizations.

 

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022: Dr. Josh Luke on Utilizing LinkedIn and Marketing in Healthcare

Dr. Josh Luke is a healthcare futurist and former hospital CEO whose expertise includes sharing simple tactics on how to make health care more affordable, as well as how to get access to the best doctors and hospitals. Dr. Luke started his career as a jet-setting sports marketer and then, after a career change to healthcare brought on by his grandmother’s disease process, he ascended to become a hospital CEO by age 32. Soon after he penned his first book and became a best-selling author. He now finds solace in sharing his experiences as a caretaker for his mom and being without health insurance for his family for a short time has given him a deeply emotional understanding of the other side of care delivery.

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021: Clint Padgett on Consistent and Successful Project Management

Clint Padgett, an internationally known authority on project management, is President and CEO of Project Success, Inc (PSI) and the author of The Project Success Method.  A member of the Project Management Institute, the Institute of Electrical and Electronic Engineers and the Product Development & Management Association, among others, he frequently speaks about project management at conferences and at the Executive Education program in the Scheller College of Business at the Georgia Institute of Technology, where he is an adjunct professor.  A graduate of the Georgia Institute of Technology, Padgett holds an MBA from Duke University and is a graduate of the Georgia Institute of Technology.

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020: Scott East on Marketing and Shifting from Reactivity to Proactivity

Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. His experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. Scott East understands how to engage marketers having been one his 20+ year career of working with the nation’s most recognized brands like, Sprint, FedEx, Verizon, World Wildlife Fund and AOL. Scott’s new book The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer focuses on helping marketers transform themselves into modern marketing leaders. He is based in Charlotte, NC.

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019: Corey Kupfer on Authentic Negotiating

Corey Kupfer is an expert strategist, dealmaker and business consultant with more than 30 years of professional negotiating experience as a successful entrepreneur and attorney. He is the founder and president of Authentic Enterprises, LLC and the Authentic Business Academy. Corey is dedicated to inspiring authenticity in business through speaking, training and consulting on topics such as authentic negotiating, authentic deal-making, building authentic business relationships, and authentic conversations about difference. In his book, Authentic Negotiating: Clarity, Detachment & Equilibrium – The Three Keys to True Negotiating Success & How to Achieve Them, Corey draws on decades of experience effectively negotiating business deals and disputes to reveal the real, internal work it takes to become a truly great negotiator.

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018: Peter Strauss on Business Innovation and Captive Insurance

Peter Strauss is the founder and managing member of The Strauss Law Firm, LLC, located on Hilton Head Island, South Carolina. He is also the founder and CEO of Hamilton Captive Management, LLC. He has authored several books on captive insurance. His most recent publication is The Business Owner’s Definitive Guide to Captive Insurance Companies published with ForbesBooks. He regularly speaks at public seminars and professional society meetings such as the American Institute of Certified Public Accountants. Strauss is a graduate of the New England School of Law, holds an LL.M. in estate planning from the University of Miami, and is currently enrolled at Harvard Business School.

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017: Al Zdenek on Managing Cash Flow at Home and In Your Business

Al Zdenek is an author, speaker and wealth advisor. He is also President and CEO of Traust Sollus Wealth Management. Al is dedicated to empowering people to live the life they want by consistently making the 100% best financial decisions. His book series, Master Your Cash Flow shows readers how to make financial decisions that find additional cash flow in order to build and secure wealth sooner, allowing them to live the lifestyle they desire now and in the future. Al is an expert media contributor for Forbes, Yahoo Finance, Fox Business Radio, U.S., World News Report and is an Amazon best-selling author.

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016: Jeff Boss on Building the Right Team and Leading Through Chaos

Jeff Boss is a team coach who works with business teams to accelerate their performance by translating his 13-year Navy SEAL career to business, where leadership, communication, decision-making, and teamwork are just as important. His top military awards include four bronze stars with valor, two purple hearts, two presidential unit citations, and six combat action ribbons. He’s also a speaker at the Harry Walker Agency, author of two books, weekly contributor to Forbes & Entrepreneur, board member of the nonprofit SEAL Future Fund, and host of the weekly Chaos Cast podcast.

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015: Author & Financial Advisor Brian Fricke on How to Use Your Business to Fund Your Ideal Lifestyle

Brian Fricke travels the world surfing with his sons, proving that anyone can experience an Incredible Retirement®, even if you’re still working! At the age of 16, Brian became “man of the house” when his father died unexpectedly. He joined the family real estate business at 18. His path to becoming a Fee-Only® financial advisor–the kind Clark Howard and Tony Robbins recommend–became clear when others sought him out for financial advice after they discovered he had purchased 15 rental properties by the age of 23. Brian has served on the Board of Trustees for the City of Winter Springs pension fund and currently is on the board of trustees for a $750 million foundation. He’s been quoted in the media including The Wall St Journal, Smart Money magazine, CNBC.com, and FoxBusiness.com. He’s the author of the popular book, Worry Free Retirement – Do what you want, when you want, where you want.

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014: IT Guru & PhD Dave Hopson on How to Weather Your Business’s Ups and Downs

Dave Hopson, PhD, serves as managing partner of the information technology consultancy at Triumphus. Since 2007, Dave has been providing the leadership and innovation required for companies to achieve a return on investment from major programs, process reengineering, and mergers and acquisitions. Before entering his role at Triumphus, Dave served as team leader for the USMC 3rd Recon, specializing in anti-terrorism, hostage rescue, and special-ops logistical planning, after which he received his BS in political science from Sam Houston State University. Furthering his education, he went on to receive a master of arts in international studies (MAIS) and PhD in international relations/econometrics from Claremont Graduate University―all qualifications that fit aptly in with his passions of economic empowerment, human rights, politics, and science and technology. With his team at Triumphus, Dave is able to bring CIO-level experience to companies to lead programs for consolidation, process amalgamation, and change agents. His latest book Surviving The Business Storm Cycle: How To Weather Your Business’s Ups and Downs was released in October 2016.

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013: Comedian & Accountant Peter Margaritis talks Content Marketing and the Importance of Improvisation

Peter Margaritis is the author of the book, Improv Is No Joke: Using Improvisation to Create Positive Results in Leadership and in Life. He is also a blogger, speaker, coach, trainer, humorist, and a podcaster. His firm, The Accidental Accountant, teaches accountants and other business leaders on how to apply the seven principles of improvisation to build respect, trust and support with their colleagues and clients.

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012: Sales Expert Alice Heiman Talks Skillset, Mindset and Toolset

Alice Heiman has been helping companies increase sales for more than 20 years. Her innovative sales leadership programs, coupled with her top-down approach to creating long-term change, set up sales leaders and sales-managing business owners to get exceptional and sustainable growth. Over the course of her two decades of teaching others the fine art of selling, she’s earned a host of awards including Saleswoman of the Year, Marketer of the Year, and the U.S. Chamber of Commerce Small Business Blue Ribbon Award. These are just a few of the acknowledgements adorning her office walls. She is also the creator of The BizTalk Blender®, innovative peer-to-peer networking events that connect business people so they can easily build professional business relationships, develop referral sources, and form collaborative partnerships.

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011: Seasoned CEO & Marketer Rick Cesari talks Strategy, Testimonials & Transactional Branding

Rick Cesari is the Founder and CEO of Cesari Media, considered one of the top brand building, response generating agencies in North America. Rick has been a pioneer in the direct response advertising industry since the early ’90s and has used brand response strategies to build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill and OxiClean. Rick has helped companies like GoPro from startup to over a billion dollars in sales, in just a few short years. He is the author of Buy Now and his next book, Transactional Branding is due out soon. Both Rick and his agency, Cesari Media continue to be on the cutting edge of new Brand Response advertising campaigns and are implementing innovative Cross Platform strategies with digital and mobile venues.

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010: Luxury Business Owner Brandon Vallorani on Building a Brand

ForbesBooks Author of The Wolves and the Mandolin, Brandon Vallorani, is a practiced entrepreneur and accomplished CEO, having founded a media conglomerate recognized on Inc. 5000 for five consecutive years. More recently, Brandon has shifted focus to Vallorani Estates, hand-curating luxury products for those who celebrate life’s privileges. Vallorani graduated from West Virginia University with a Bachelor of Fine Arts in graphic design. Beginning his career in the nonprofit sector, he quickly rose through the ranks to become executive vice president in a few short years, simultaneously earning his Master of Business Administration from Thomas More College. He lives in Atlanta, GA., with his wife, seven children and three dogs. In his free time, he enjoys playing in casinos around the world.

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009: Mentalist and Speaker Dave Dee Shares Secrets on Failure, Webinars and Magical Sales Increases

Dave Dee has been helping entrepreneurs sell more of their products and services through webinars and in-person group presentations for the past 15 years. Many know him as the man who will help you “sell more of your products or services in 75 minutes than you do all year.” Dave began as a struggling entertainer, a mentalist to be precise. Once he discovered the power of sales and marketing, his business skyrocketed from 3 shows a month to averaging 25 shows a month. By incorporating techniques he had had been using in his mentalism show, such as cold reading, hypnotic language patterns and ethical mind control, he developed a bullet-proof system for crafting webinars, speeches and online events that create literal buying frenzies. The ROIs he’s achieved are legendary, including a webinar that produced $1.5 million in sales, running on autopilot in two-years. Most recently, an online event he created for a client, sold $420,000 worth of a product in just 4 hours.

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008: Dr. Shan Hussain talks Health and Well-Being for Entrepreneurs

Dr. Shan Hussain is a General Practitioner working in partnership at a large family practice near his hometown of Nottingham, England. He graduated from Imperial College School of Medicine, London, in 1999. He has worked in the fields of Orthopaedics, General Surgery, Care of the Elderly, Emergency Medicine, Obstetrics/Gynaecology, Pediatric Medicine and Palliative Care. Since completing his postgraduate training in General Practice and joining his partnership, he has developed a keen interest in the promotion of health and well-being. He has authored the bestselling book The Big Prescription. He has studied neuro-linguistic programming, coaching, healing and is currently working towards a PhD in Psychoneurology. He is a passionate believer that the vast majority of illnesses are preventable by taking simple and natural approaches to diet, activity, mindfulness and interactions with our environment. The combined state of our physical, mental and social well-being are by definition the single greatest marker of health. By making positive step-wise changes to our diet, activity levels, emotional well-being and daily interactions we can all not only take greater control of our health, but also have unparalleled levels of energy, well-being and vitality.

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007: 401(k) Coach and Author Charlie Epstein Talks Community Building and Retirement

401kWire has named Charlie Epstein one of the Top 100 Most Influential People in the Retirement Industry and is one of the Top 300 Most Influential Retirement Plan Advisors in the U.S. Charles D. Epstein has over 35 years of professional experience in the financial services industry. As the principal of Epstein Financial Group, LLC and Epstein Financial Services, a Registered Investment Advisory firm, he provides corporate retirement plan consulting, wealth management and comprehensive financial planning services to business owners, professionals, plan participants, individuals, and families. In 2002, Charlie established The 401k Coach® Program, which offers financial professionals a unique environment for networking, exchanging ideas, and learning to efficiently manage this ever-changing industry through training, skill development, implementing systems and processes necessary to excel in the 401(k) industry. Nationally, over 10,000 financial professionals have participated in Charlie’s 401k Coach Programs. He is author of Paychecks for Life and Save America, Save. His latest venture is a podcast called “Killing Retirement” where he explores how to live life grounded in an abundant mentality.

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006: Bestselling Author Jay Papasan Talks Focus and Decision Making

Jay Papasan is a bestselling author who serves as Vice President and Executive Editor at Keller Williams Realty International, the largest real estate company in the world by agent count. He has co-authored a series of books that have found their way to numerous bestselling lists, including those found on The Wall Street Journal, USA Today, and The New York Times. His most recent work with Gary Keller on The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results has sold over a million copies worldwide and garnered more than 350 appearances on national bestseller lists, including #1 on The Wall Street Journal’s hardcover business list.

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005: Dr. Richard Senelick Speaks on The Art of Reinvention through Social Media and Content Creation

Richard Senelick M.D. is a physician specializing in both neurology and the subspecialty of neurorehabilitation. He is the Editor in Chief of HealthSouth Press, the publishing arm of one the nation’s largest rehabilitation hospital systems. Dr. Senelick served as the Medical Director of HealthSouth RIOSA in San Antonio, Texas for 30 years. He is a Professor in the Department of Neurology at the University of Texas Health Science Center in San Antonio. Dr. Senelick writes a blog on health care related issues for the Huffington Post and The Atlantic. In addition, Dr. Richard Senelick is the Stroke Community Expert for WebMD, the largest source of online health information. He is a frequently sought after speaker both nationally and internationally. Amongst his many books and publications, he has authored Living with Stroke: A Guide for Patients and Their Families, Living with Brain Injury: A Guide for Patients and Their Families, and The Spinal Cord Injury Handbook.

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004: Leadership Coach Kristi Hedges Talks Leadership, Conflict & Everyday Inspiration

Kristi Hedges is a senior leadership coach with a specialty in executive communications, and the author of the The Power of Presence: Unlock Your Potential to Influence and Engage Others and The Inspiration Code: How the Best Leaders Energize People Every Day. Her workshops and coaching programs have been utilized by CEOs and teams in organizations from the Fortune 10, to the U.S. government to nonprofits. She runs her own coaching practice, The Hedges Company, and is a founding partner in the leadership development firm, Element North. Kristi writes about leadership for Forbes and is regularly featured in publications such as The Wall Street Journal, The Financial Times, Entrepreneur, BBC, Chief Learning Officer and CNBC. She’s a teaching faculty member of the Georgetown University Institute for Transformational Leadership.

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003: Content Expert Zach Mercurio Speaks on Purpose & Storytelling

Zach Mercuio empowers purposeful leaders and helps build purposeful organizations that inspire meaningful work. He is an organizational development consultant, transformational speaker, and university instructor who, as a Ph.D. candidate, researches meaningful work and teaches courses on purposeful and organizational leadership. He is the founder of PurposeSpeaks.com, the popular blog on purposeful leadership and is a regular contributor for The Huffington Post and other international media outlets. Zach Mercurio is the author of the forthcoming book, The Invisible Leader, which focuses on the science and practice of purpose in leadership and organizations. He speaks internationally on purposeful leadership, organizations, and living.

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002: Serial Entrepreneur Harry Max Talks Priorities, Failures & Feedback

Harry Max is an entrepreneur who has worked with global brands in capacities ranging from start-up founder, CEO, VP, board member, advisor, leadership coach, and consultant. An early pioneer in e-commerce and crowd sourcing, he was a co-founder of Virtual Vineyards (the original wine.com), where he designed the first secure, online shopping cart; and the founder of Public Mind, the first platform for harnessing the voice-of-the-customer, a precursor to UserVoice and Kickstarter. Today, Harry Max helps companies with rapid growth, product design and development, transformation initiatives, pivots, strategy, and strategic planning, splitting his time between Silicon Valley and Austin, Texas.

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001: Inc 500 Entrepreneur & Speaker Michael Dadashi Talks Business Growth, Recovery & Finding Your Passion

Michael Dadashi is the Founder and CEO of MHD Enterprises and Infinite Recovery. Clean and sober since 2009, Dadashi replaced his old attitudes with a new set of principles that motivated him to extend the same life-saving second chances he had received to others struggling with addiction. He started by employing other recovering addicts at his e-­waste recycling business, MHD Enterprises, which he has owned for more than a decade. Defying just about every possible conventional hiring practice, Michael Dadashi grew the company to a multi-­million-­dollar enterprise, which Inc. magazine named the 28th fastest growing private company in the U.S. in 2012 and the 61st in 2013.

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